JUUL’s on the ropes—and we’re just getting started.
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JUUL’s on the ropes—and we’re just getting started.
In the last few weeks, the embattled e-cigarette company has cut 16% of its workforce and its valuation continues to drop, leading tobacco giant Altria to write down its JUUL investment by more than a third.
In that same period, PAVe’s volunteer advocates have been busy doing the following:
* Testifying in two Congressional subcommittees on the same day (Appropriations and Energy & Commerce). Watch > ([link removed])
* Speaking at and attending public hearings and rallies in Boston; Albany; New York City; Atlanta; Los Angeles and Trenton.
* Presenting to parents about the dangers of JUUL and other flavored e-cigarettes at schools in Washington, D.C.; New York City; Boston; and Chicago.
* Working with our remarkable coalition partners in San Francisco to crush Proposition C, a JUUL-funded ballot initiative (to the tune of $18 million!) that was overwhelmingly defeated on Election Day.
Would you like to join us in the fight to protect our kids from JUUL and
Big Tobacco 2.0?
PAVE IN ACTION > ([link removed])
PAVe is a grassroots organization founded by three concerned moms as a response to the current youth vaping epidemic, the most serious adolescent public-health crisis our country has faced in decades. Please donate to our advocacy or education funds so we can continue our important volunteer work around the country.
DONATE > ([link removed])
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IN THE NEWS
Juul Disregarded Early Evidence It Was Hooking Teens from Reuters
Juul executives knew young people were flocking to its breakthrough e-cigarette shortly after it went on sale in 2015. Its nicotine blend was so potent, engineers devised a kill switch to limit the dosage – but the idea was shelved.
Read Article > ([link removed])
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MOMS AGAINST MENTHOL
Contact the White House and ask the President not to exclude menthol flavor from the administration’s soon-to-be announced e-cigarette policy! Research proves that flavors hook kids—without teen-fave mint, kids will migrate to menthol.
Contact The White House > ([link removed])
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PARENT TOOLKIT
Keep Your Child From Vaping
Share important information and resources with your local schools, your friends, your kids. Prevention starts with education!
Download > ([link removed])
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TEXT ALERTS - STAY INFORMED
Receive breaking news and calls to action in your area. Text "PAVE" to the number 555888.
Sign Up Now > ([link removed])
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