From Born Free <[email protected]>
Subject John, could this be the wild lion’s last roar? Together, we must act now!
Date January 14, 2022 2:00 PM
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If you love lions, your gift could help save this iconic animal

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Born Free’s Year of the Lion ( [link removed] ), our vital new fundraising campaign, got off to a roaring start with the launch of our Born Free Forever exhibition ( [link removed] ) of 25 life-sized bronze lions at Millennium Green in London. A year of action for lions, your gift to our Forever Lions fund could help stop their devastating decline in the wild and exploitation in captivity.

“This is Born Free’s Year of the Lion, in memory of my husband Bill because, if he had lived, he would be 100 this year. It is absolutely crucial the whole world focuses on saving the hugely diminishing numbers of lions left in the wild.” 

Virginia McKenna OBE
Co-Founder & star of the film Born Free

Wild lions are ruthlessly destroyed – speared, snared, hunted for fun. The suffering is immense. The pain unthinkable. Horrific injuries can lead to agonising deaths. But, it’s not just the torment of individuals. This is a conservation crisis. Tens of thousands of lions have been killed and today as few as 20,000 cling to survival in their wild ranges – 90% lost since Born Free was filmed in the sixties.

Studies suggest these iconic animals could go extinct across much of their range by 2050. Africa without lions? Unimaginable. We can’t let this happen! We MUST save the lion.

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Throughout our Year of the Lion ( [link removed] ), the Forever Lions fund will focus on four key objectives:


co-existence for 2,000 people, 200 lions and 20 communities.


Providing safe homes and loving care for 30 rescued lions.


Doubling our UK school outreach to empower future generations.


Persuading countries to follow the UK’s lead in banning hunting trophy imports.

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We will not stand by while the symbol of Born Free is destroyed. We know you won’t either.

Thank you from your lion-loving friends at Born Free.

Photos ©, Joe Pepler/Pinpep

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© 2021 - Born Free Foundation
2nd Floor, Frazer House, 14 Carfax
Horsham, West Sussex, RH12 1ER

The Born Free Foundation is a registered charity. (Charity Number: 1070906). Registered as a company limited by guarantee (Number 03603432) (England & Wales).

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