You’re invited to come on a safari for survival!

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YOU'RE INVITED TO COME ON A SAFARI FOR SURVIVAL!

Hi John

As our precious and much-appreciated supporter, we wanted you to be the first to know about a remarkable event ( [link removed] ) launching today as part of Born Free's Year of the Lion ( [link removed] ).

We would love you to join us for a stunning exhibition of 25 bronze, life size lions and cubs. At risk of extinction, we’re raising awareness and funds to protect this vulnerable species and halt their devastating decline.

Everyone who loves lions can get involved, so if you can’t attend, please donate today ( [link removed] ) and share the story with family and friends.

The UK’s largest lion sculpture has taken up residence at Millennium Green in London’s Waterloo for three months and YOU are invited to be part of the pride. Come and admire the amazing artwork of world-famous artists Gillie and Marc, then take a selfie and share with hashtags #LoveTheLast, #BornFreeForever or #ForeverLions.

You’ll discover each lion has a special affinity with Born Free, from the showstopper centrepiece of Elsa the lioness – our charity’s original inspiration, returned to the wild by George and Joy Adamson – to internet sensation Christian, bought in Harrods, released in Kenya, before his famous reunion with his previous owners. From individuals you helped us rescue from the pet trade, circus and trophy hunting, to those you help keep safe in the wild, each sculpture helps represent the many threats lions face today.

Launched by our Co-Founders Virginia McKenna OBE and Will Travers OBE, with Patrons Gaby Roslin, Sally Gunnell OBE and Lauren St John, the incredible installation kicks off Born Free’s Year of the Lion – in what would have been the 100th Birthday year of our fearless Co-Founder Bill Travers MBE. A true lionheart.

Since the 1960s, when the film Born Free was made, wild lions have declined by 90% from some 200,000 to as few as 20,000 today. Africa without wild lions? Extinction in the wild a real possibility? We can’t let this happen! This unique artwork plays a vital role in helping ensure a future for lions.

Every single pound we raise will fund our battle to keep these ultimate predators safe in the wild, end trophy hunting and fight captive exploitation. Your gift today ( [link removed] ) will help ensure a future for this iconic species.

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The Born Free Forever exhibition will go on to tour major cities in the UK, ending in Edinburgh this autumn. Find out more ( [link removed] )

With best wishes as ever from your friends at Born Free.

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© 2021 - Born Free Foundation
2nd Floor, Frazer House, 14 Carfax
Horsham, West Sussex, RH12 1ER

The Born Free Foundation is a registered charity. (Charity Number: 1070906). Registered as a company limited by guarantee (Number 03603432) (England & Wales).

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