This match won't come around
again.

Alzheimer's Association

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DONATE NOW

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$200,000 Holiday Match Challenge

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Dear John,

I know I've reached out a few times
this week, but there's a very urgent reason. Actually, three reasons:

* One is that Alzheimer's disease is a public health crisis that
will cost the nation $355 billion in 2021 alone - and as
much as $1.1 trillion by 2050.

* The second is that hope is on the horizon - in the form of
more than 750 active best-of-field research projects in 39
countries around the globe.

* And the third is that a generous donor who wishes to remain
anonymous, but who is committed to pushing our fight forward,
has pledged to match all gifts, up to $200,000 -

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if we raise the same amount by December 31.

With their matching gift, this donor
will support the Tau Pipeline Enabling Program (T-PEP), a funding
initiative to accelerate drug development breakthroughs that could
help mitigate the toxic effects of tau protein "tangles" in
the brain. Because tau tangles are implicated in a number of
neurodegenerative disorders, the research made possible by T-PEP could
potentially benefit individuals living with Alzheimer's, Parkinson's
disease, frontotemporal dementia and more.

But I've noticed you haven't yet taken
advantage of this special $200,000 Holiday Match Challenge and wanted
to give you a chance to make your gift go twice as far to provide care
and support, and accelerate crucial Alzheimer's research.

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But that's not all. By making your
holiday gift today, you'll help to make sure no one faces Alzheimer's
alone - so please rush your first gift now.

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Donate Now

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Your generosity not only ensures
promising research continues, but it helps us provide high-quality
care and support through channels including:

* Our free 24/7 Helpline (800.272.3900) staffed with specialists
and master's-level clinicians ready to provide answers,
confidential care consultations, crisis assistance and more, day
or night.
* Our expanded online resources available at alz.org.
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* Alzheimer's Navigator®, an innovative online tool that helps
families create a personalized action plan around symptoms,
safety, legal planning, driving, care options and more.
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But we're also looking ahead to next
year - and to all that we must do together.

John, when you
give today, you can double your impact on our work to provide
compassionate care and support - while also accelerating global
progress toward new methods of diagnosis, treatment, prevention and,
ultimately, a cure. Please help bring us closer to our vision of a
world without Alzheimer's and all other dementia by donating now.

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Hurry: Limited time to be part
of our $200,000 Holiday Match Challenge

$16 can become $32.

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$30 can become $60.

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$50 can become $100.

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Double my impact now.

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Thank you in advance, from the bottom
of our hearts, for making the Alzheimer's Association part of your
holiday plans. Please know how much we value your support of our
mission as we lead the way to end Alzheimer's and all other dementia
- by accelerating global research, driving risk reduction and
early detection, and maximizing quality care and support.

With gratitude,

Donna McCullough

Chief Mission and Field Operations
Officer

Facebook

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Twitter

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P.S. The holidays are full of
emotions, which is why the care and support we provide to those
affected by Alzheimer's, along with funding critical research, is more
important than ever at this time of year. Please help us secure this
generous $200,000 match with your gift now.

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Donate Now

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2021 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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