Some defend the practice, maintaining that it’s needed to counteract an “anti-college” narrative that’s been building

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Liz Willen Dear reader,

By the time junior and senior year of high school comes around, those colorful brochures ([link removed]) are likely piling up – the first indication of just how aggressive college marketing can be. As it turns out, there’s been a real marketing and advertising boom ([link removed]) among colleges and universities, which are now spending billions of dollars to help attract new students.

Many defend the practice, maintaining that it’s needed to counteract an “anti-college” narrative that’s been building. But that’s small comfort to students struggling to afford ([link removed]) their education, including the three Native American ([link removed]) students The Hechinger Report followed this past year.

This week, we also take a look at the pandemic’s toll on middle schoolers ([link removed]) , who are struggling to figure out who they are amid global turmoil, and examine the hopes of cities such as Detroit whose school systems are in dire need of infrastructure repairs, which hinge on federal money. ([link removed])

As always, we look forward to hearing your stories, questions and concerns.

Liz Willen, Editor

Main Idea


** From Google ads to NFL sponsorships: Colleges throw billions at marketing themselves to attract students ([link removed])
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Marketing and branding are getting big budgets and advertising is setting new records.

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Reading List


** Middle school minds: Figuring out who you are in the midst of global turmoil ([link removed])
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Will pandemic middle schoolers be affected for the rest of their lives?



** PROOF POINTS: Focusing on glasses in schools ([link removed])
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A Baltimore study found limited academic gains with free glasses for students.



** Detroit schools are effectively barred from raising funds to repair their buildings. Federal money is the city’s only hope ([link removed])
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School leaders in Detroit are counting on coronavirus relief funds to help address a $1.5 billion repair backlog, but it won't be enough without further federal action.



** 3 Native American women head to college in the pandemic. Will they get a sophomore year? ([link removed])
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Native American students, already the group most likely to leave college, faced isolation and loss this past year that complicated their journey toward a degree.
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