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Liz WillenDear reader,
 
By the time junior and senior year of high school comes around, those colorful brochures are likely piling up – the first indication of just how aggressive college marketing can be. As it turns out, there’s been a real marketing and advertising boom among colleges and universities, which are now spending billions of dollars to help attract new students.
 
Many defend the practice, maintaining that it’s needed to counteract an “anti-college” narrative that’s been building. But that’s small comfort to students struggling to afford their education, including the three Native American students The Hechinger Report followed this past year.
 
This week, we also take a look at the pandemic’s toll on middle schoolers, who are struggling to figure out who they are amid global turmoil, and examine the hopes of cities such as Detroit whose school systems are in dire need of infrastructure repairs, which hinge on federal money.
 
As always, we look forward to hearing your stories, questions and concerns.

Liz Willen, Editor
 
Main Idea 

From Google ads to NFL sponsorships: Colleges throw billions at marketing themselves to attract students 

Marketing and branding are getting big budgets and advertising is setting new records.

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Reading List 

Middle school minds: Figuring out who you are in the midst of global turmoil

Will pandemic middle schoolers be affected for the rest of their lives?
 

PROOF POINTS: Focusing on glasses in schools

A Baltimore study found limited academic gains with free glasses for students.
 

Detroit schools are effectively barred from raising funds to repair their buildings. Federal money is the city’s only hope

School leaders in Detroit are counting on coronavirus relief funds to help address a $1.5 billion repair backlog, but it won't be enough without further federal action.
 

3 Native American women head to college in the pandemic. Will they get a sophomore year?

Native American students, already the group most likely to leave college, faced isolation and loss this past year that complicated their journey toward a degree.
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