From Donna McCullough, Alzheimer's Association <[email protected]>
Subject FWD: Make your World Alzheimer's Day gift -- and make 2X the difference.
Date September 19, 2021 8:05 AM
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Dear John,

I sent you an email yesterday about
our World Alzheimer's Day $200,000 Match Challenge. I'm reaching out
again because we need you in the fight against Alzheimer's disease.

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A generous donor, who wishes to remain
anonymous, has pledged to match all donations up to $200,000, and will
commit their support to advancing Alzheimer's research - but
only until midnight on September 21 - World Alzheimer's Day. But
that can't happen unless we raise the same amount by the deadline.

That means whatever you give today can
go twice as far to provide care and support and accelerate vital
research.

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Donate Now

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Can I count on you to make an impact
- a doubled impact - today, so we can raise the full
$200,000 before this match expires? I hope you decide to join us now.

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Thank you,
Donna McCullough

Chief Field and Development
Officer

Donate Now

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---------- Forwarded message
----------

From: Donna McCullough, Alzheimer's
Association
Sent: Saturday, September 18, 2021

To: John
xxxxxx

Subject: Make your World Alzheimer's
Day gift - and make 2X the difference.

Join us and your gift can go twice
as far to fight Alzheimer's disease.

Alzheimer's Association

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DONATE NOW

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World Alzheimer's Day $200,000 Match

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Dear John,

There are just a few more days to take
advantage of our World Alzheimer's Day $200,000 Match Challenge. Since
World Alzheimer's Day was first observed more than a decade ago, we've
made great strides toward our vision of a world without Alzheimer's
disease and all other dementia.

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In recognition of World Alzheimer's
Day, a generous donor, who wishes to remain anonymous, has pledged to
match all donations up to $200,000, but only until midnight on
September 21, and only if we raise that same amount by the deadline.
Their gift will help advance promising Alzheimer's research, while
your first gift can have 2X the impact in providing care and support
and advancing critical research.

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Donate Now

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Right now, because of our limited-time
match challenge, your gift can go TWICE as far to further our mission
to lead the way to end Alzheimer's and all other dementia - by
accelerating global research, driving risk reduction and early
detection, and maximizing quality care and support.

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Join us today while your gift,
up to $200,000, can double in impact:

$16 can become $32.

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$30 can become $60.

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$50 can become $100.

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Double my gift now.

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World Alzheimer's Day is when we focus
on promoting awareness of, and raising essential funds for,
Alzheimer's disease - our nation's most under-recognized public
health crisis. Many people know someone living with Alzheimer's. But
not everyone knows how widespread this terrible disease is - or
how costly it is, both financially and emotionally.

* Among Americans over 65, 1 out of every 9 is living with
Alzheimer's.
* More than 11 million Americans provide unpaid care for people
with Alzheimer's or other dementias.
* In 2021 alone, Alzheimer's and other dementias will cost the
United States an estimated $355 billion.

Your support during our World
Alzheimer's Day $200,000 Match Challenge can help so many impacted by
Alzheimer's and your first gift can have TWICE the impact in our
efforts to provide critical care, support and advance research.

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That's why your support today is so
urgent. Please help us reach our World Alzheimer's Day $200,000 Match
Challenge goal by joining us with your first gift today. The more
people who join with us, the stronger we make our caring community.

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Donate Now

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Our vision is a world without Alzheimer's and all other
dementia. With help from people like you, I believe we can get there.
Together, we will offer help and hope to those affected by the disease
- until we can end it once and for all. Thank you for your
caring support.

Sincerely,

Donna McCullough
Chief Field and Development Officer

Facebook

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Twitter

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P.S. Raising awareness is a crucial
step in ending Alzheimer's and other dementia for future generations.
Raising vital funds to aid our care, support and research efforts is
another. Help us do both by making a special World Alzheimer's Day
gift now, while it can go TWICE as far to help us provide care and
support and accelerate global research. Thank you.

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Donate Now

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2021 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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® | Donate

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