Dear John, I sent you an email yesterday about our World Alzheimer's Day $200,000 Match Challenge. I'm reaching out again because we need you in the fight against Alzheimer's disease. A generous donor, who wishes to remain anonymous, has pledged to match all donations up to $200,000, and will commit their support to advancing Alzheimer's research — but only until midnight on September 21 — World Alzheimer's Day. But that can't happen unless we raise the same amount by the deadline. That means whatever you give today can go twice as far to provide care and support and accelerate vital research. Can I count on you to make an impact — a doubled impact — today, so we can raise the full $200,000 before this match expires? I hope you decide to join us now. Thank you, Donna McCullough Chief Field and Development Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Saturday, September 18, 2021 To: John xxxxxx Subject: Make your World Alzheimer's Day gift — and make 2X the difference.

Join us and your gift can go twice as far to fight Alzheimer's disease.

Dear John, There are just a few more days to take advantage of our World Alzheimer's Day $200,000 Match Challenge. Since World Alzheimer's Day was first observed more than a decade ago, we've made great strides toward our vision of a world without Alzheimer's disease and all other dementia. In recognition of World Alzheimer's Day, a generous donor, who wishes to remain anonymous, has pledged to match all donations up to $200,000, but only until midnight on September 21, and only if we raise that same amount by the deadline. Their gift will help advance promising Alzheimer's research, while your first gift can have 2X the impact in providing care and support and advancing critical research. Right now, because of our limited-time match challenge, your gift can go TWICE as far to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Join us today while your gift, up to $200,000, can double in impact: World Alzheimer's Day is when we focus on promoting awareness of, and raising essential funds for, Alzheimer's disease — our nation's most under-recognized public health crisis. Many people know someone living with Alzheimer's. But not everyone knows how widespread this terrible disease is — or how costly it is, both financially and emotionally. Among Americans over 65, 1 out of every 9 is living with Alzheimer's. More than 11 million Americans provide unpaid care for people with Alzheimer's or other dementias. In 2021 alone, Alzheimer's and other dementias will cost the United States an estimated $355 billion. Your support during our World Alzheimer's Day $200,000 Match Challenge can help so many impacted by Alzheimer's and your first gift can have TWICE the impact in our efforts to provide critical care, support and advance research. That's why your support today is so urgent. Please help us reach our World Alzheimer's Day $200,000 Match Challenge goal by joining us with your first gift today. The more people who join with us, the stronger we make our caring community. Our vision is a world without Alzheimer's and all other dementia. With help from people like you, I believe we can get there. Together, we will offer help and hope to those affected by the disease — until we can end it once and for all. Thank you for your caring support. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Raising awareness is a crucial step in ending Alzheimer's and other dementia for future generations. Raising vital funds to aid our care, support and research efforts is another. Help us do both by making a special World Alzheimer's Day gift now, while it can go TWICE as far to help us provide care and support and accelerate global research. Thank you.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.