From Amy T. at Andy Kim for Congress <[email protected]>
Subject Why it’s so darn expensive to communicate in NJ-03
Date August 3, 2021 8:42 PM
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Hi there,

As Andy's finance director, the question I'm most often asked at this time of year is "Why does Andy have to start raising money so early before the election?"

The truth is: it is insanely expensive to campaign in NJ-03.

Andy's district is unique in that half of it is served by the New York media, and the other half is in the Philadelphia market. What that means is, Andy has to communicate in the number 1 and number 4 most expensive media markets in the country, and he doesn't have the GOP's corporate donors and super PACs on speed dial to fund that expense. Just take a look for yourself at the Nielsen data:Top U.S. Media Market, 2020 Nielsen Ratings:

Top U.S. Media Markets, 2020 Nielsen Ratings:
1. New York
2. Los Angeles
3. Chicago
4. Philadelphia
5. Dallas-Ft. Worth

You know Andy. You know his exemplary dedication to public service. And you know his commitment to bringing people together -- rather than tearing them apart.

But not all voters in NJ-03 know Andy like you do. That's exactly why we need to make sure we have the resources we need to reach them. We can't afford to wait until November of an election year to ramp up our television budget.

Our tough media market may be an obstacle to holding Andy's seat and the House majority, but this grassroots team keeps our campaign going -- and helps us keep talking about Andy's record of civility and service. So, will you chip in $5, $10, $25, or what you can today to help us raise the resources Andy needs to communicate with voters, win NJ-03, and protect the House? [[link removed]]

Andy's committed to reaching even the reddest corners of our district through town halls, community service, door knocking, and online. But that strategy is incomplete without TV ads to amplify our message far and wide.

So, thanks for helping us change hearts and minds, and here's that link again to donate: secure.actblue.com/donate/donate-andy-kim [[link removed]]

-Amy T.
Andy Kim for Congress

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