From Indivisible Team <[email protected]>
Subject Project Launch: The Truth Brigade
Date July 16, 2021 9:16 PM
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Indivisibles,

Big news! We recently publicly launched a massive volunteer program to
counter right-wing disinformation: the Truth Brigade. You may have seen
this campaign featured in the Washington Post, Forbes, and other outlets
-- we’ve been running a pilot program for several months that has already
engaged 4,750 people, driving posts that together generated over 82
million impressions on social media.

Now, because the stakes are so high, we’re taking this plan public and
expanding even further, as the right wing continues their crusade to
poison the discourse and undermine our democracy. Read on for more
details, or [ [link removed] ]click here to fund all the support we’re giving to this
crucial team and all the rest of our work for a more democratic future.

How does the Truth Brigade work?

The Truth Brigade is our answer to the right-wing disinformation machine.
Research shows that one of the best ways to counter disinformation is
through interactions with real people in your network -- so thousands of
volunteers are getting the training and the tools they need to shift the
narratives in their own communities.

We provide resources on best practices, from how to structure messages to
understanding how social media amplifies lies. Then, every two weeks,
volunteers receive careful explainers about the latest issues and work on
a campaign tailored to push back against messaging trends from bad actors.
And leaders are constantly evaluating success to build more effective
campaigns.

Just like all our work, it’s guided by experts who monitor right-wing
circles, follow the spread of disinformation, and build tested tactics to
fight back. And it’s powered by real volunteers, channelling their anger
into action to protect our democracy.

How can I help?

As the Truth Brigade keeps expanding and taking on ever-bigger enemies,
we’re still pitching in the resources it takes to make sure everyone is
ready to fight disinformation. That means our organizers, social media
experts, and policy specialists are working with volunteers all the time.
It means we’re keeping our own digital tools up to date and staying aware
of changes in social media trends. And it means we’re always monitoring
the latest messaging from the right wing and how disinformation is
spreading.

This is just one part of how we’re working to protect our democracy and
counter the onslaught of bad-faith right-wing talking points. And all this
work relies on grassroots funding to make it possible. You can help us
keep it going by [ [link removed] ]donating $10 to support the Truth Brigade, resist the
right-wing agenda, and fund all our work.

If you’ve saved your information with ActBlue Express Lane, your donation
to Indivisible Project will go through immediately:

[ [link removed] ]Donate $10 >>

[ [link removed] ]Donate $25 >>

[ [link removed] ]Donate $50 >>

[ [link removed] ]Donate another amount >>

Programs like the Truth Brigade are exactly what this movement has always
been about -- from employing best practices in pressuring elected
officials to best practices in countering disinformation, Indivisibles
show time and time again that you’re ready to fight the fights that
matter. Your support is what makes it all happen -- thank you.

In solidarity,
Indivisible Team

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