We’re taking this plan public as the right wing continues their crusade to poison the discourse and undermine our democracy Indivisibles,
Big news! We recently publicly launched a massive volunteer program to counter right-wing disinformation: the Truth Brigade. You may have seen this campaign featured in the Washington Post, Forbes, and other outlets -- we’ve been running a pilot program for several months that has already engaged 4,750 people, driving posts that together generated over 82 million impressions on social media.
Now, because the stakes are so high, we’re taking this plan public and expanding even further, as the right wing continues their crusade to poison the discourse and undermine our democracy. Read on for more details, or click here to fund all the support we’re giving to this crucial team and all the rest of our work for a more democratic future.
How does the Truth Brigade work?
The Truth Brigade is our answer to the right-wing disinformation machine. Research shows that one of the best ways to counter disinformation is through interactions with real people in your network -- so thousands of volunteers are getting the training and the tools they need to shift the narratives in their own communities.
We provide resources on best practices, from how to structure messages to understanding how social media amplifies lies. Then, every two weeks, volunteers receive careful explainers about the latest issues and work on a campaign tailored to push back against messaging trends from bad actors. And leaders are constantly evaluating success to build more effective campaigns.
Just like all our work, it’s guided by experts who monitor right-wing circles, follow the spread of disinformation, and build tested tactics to fight back. And it’s powered by real volunteers, channelling their anger into action to protect our democracy.
How can I help?
As the Truth Brigade keeps expanding and taking on ever-bigger enemies, we’re still pitching in the resources it takes to make sure everyone is ready to fight disinformation. That means our organizers, social media experts, and policy specialists are working with volunteers all the time. It means we’re keeping our own digital tools up to date and staying aware of changes in social media trends. And it means we’re always monitoring the latest messaging from the right wing and how disinformation is spreading.
This is just one part of how we’re working to protect our democracy and counter the onslaught of bad-faith right-wing talking points. And all this work relies on grassroots funding to make it possible. You can help us keep it going by donating $10 to support the Truth Brigade, resist the right-wing agenda, and fund all our work.
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Programs like the Truth Brigade are exactly what this movement has always been about -- from employing best practices in pressuring elected officials to best practices in countering disinformation, Indivisibles show time and time again that you’re ready to fight the fights that matter. Your support is what makes it all happen -- thank you.
In solidarity, Indivisible Team
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