Thriving through a viral movement moment, leveraging increased attention and engagement, and the need to transfer resources to POC-led institutions.

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** Race + Power Weekly
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In this week’s Race + Power newsletter, we take inspiration from a compelling new report commissioned by the Evelyn & Walter Haas, Jr. Fund ([link removed]) on how groups leverage surges in public attention and media coverage of their causes to build lasting organizational growth. These viral moments—often ignited by the public’s reaction to an extreme injustice or draconian policy—happen with greater frequency now across a multitude of issues. They require leaders to be clear on organizational stances and ready with communications, mobilization, and fundraising strategies.
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New Report
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Lightning in a Bottle ([link removed])
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NPQ contributor Jeanne Bell covers the new report ([link removed]) , which includes case studies and practical guidance for seizing and thriving through a viral movement moment. The report’s lead author, Adela de la Torre, calls the report a love letter of sorts to the often-unsung staff working behind the scenes who position organizations to capture “lightning in a bottle” and come out stronger on the other side. Read more… ([link removed])

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Building Lasting Growth in the Digital Era ([link removed])
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Join NPQ on June 24th for a complimentary webinar featuring report author Adela de la Torre, Shanelle Matthews from Movement for Black Lives, and Tiffanie Luckett of National Immigration Law Center as they explore how organizations can prepare for and leverage increased attention and engagement with their causes. Register for this free webinar here. ([link removed])

NPQ Interview
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Quanita Toffie on Essential Movement Infrastructure ([link removed])
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Organizations can build the capacity to withstand viral growth in no small part because of the movement-building infrastructure that supports them. In this interview, Senior Director Quanita Toffie talks about how Groundswell Fund—the largest funder of reproductive justice in the US—uses grantmaking, capacity building, and funder organizing to help largely BIPOC-led organizations prepare for moments like the upcoming Supreme Court decision on abortion access in Mississippi. Listen and read here… ([link removed])

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Groundswell Fund’s Open Letter to Philanthropy ([link removed])
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Last week, Groundswell Fund issued an open letter to philanthropy ([link removed]) calling for a significant transfer of resources to institutions where people of color who are accountable to communities have decision-making power over their distribution. They ask, “If you are a white donor or white-led institution building new infrastructure to resource people of color, and that infrastructure is virtually identical to the infrastructure of existing public foundations led by people of color, why are you not just funding these public foundations?”
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