In this week’s Race + Power newsletter, we take inspiration from a compelling new report commissioned by the Evelyn & Walter Haas, Jr. Fund on how groups leverage surges in public attention and media coverage of their causes to build lasting organizational growth. These viral moments—often ignited by the public’s reaction to an extreme injustice or draconian policy—happen with greater frequency now across a multitude of issues. They require leaders to be clear on organizational stances and ready with communications, mobilization, and fundraising strategies.
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