Dear Indivisibles,

Summer is a hard time to raise money.

We know talking about money isn’t what you were looking for in your inbox
on a Wednesday afternoon. But please, stick with us just for a minute. 

We talk a lot about our “fundraising second” philosophy. In short, it
means staying focused on strategy and only asking for the money we need to
meet our budget needs. And if there’s breaking news or a major policy
story our philosophy is clear: We don’t raise money until we’ve asked our
movement (that’s you) to take action. 

All of that said -- our 2019 and 2020 agendas are MASSIVE. We’re expanding
our organizing staff, rolling out new tools, supporting mobilizations like
the #StopTheBans and #LightsForLiberty protests and sending hundreds of
thousands of texts empowering Indivisibles to call your Members of
Congress.

Those big plans and tools take money to make them into reality. This month
we’re hoping to raise $223,704 to support Indivisible Project (that goal’s
based on our budget for tools, staff and more, and our past experience of
what's possible.)

This is a long email, so if you already know you’re in, please, [ [link removed] ]make a
grassroots gift of $5 by midnight. Your gift will help us plan ahead for
our most ambitious plans yet.

We know we send you emails on a lot of different topics, so here’s a quick
refresher on a couple of the things we do that your donation will support
(of course, it’s far from an exhaustive list!):

* Online ads: We serve online ads to grow the movement, let people know
what's happened in Congress and across the country, and activate more
Indivisibles in the fight. And sometimes, we use those ads to lean on
members of Congress to push our agenda forward.

* Mass SMS communications: You’ve heard a lot recently about our text
message program -- it’s the fastest way we have of getting information
to Indivisibles fast about breaking news, events and bills. It’s
MAJORLY effective, and also costs MAJOR $$$$.

* Supporting local Indivisible Groups: Local groups all over the country
are the backbone of our work. Here at HQ, we do everything we can to
support their work, giving them the tools and training necessary to
fight, and to win.

None of that work is easy, and none of it is quick, or cheap, but if
you’re like us you’re excited to be a part of it. Really -- how many times
do you get to say you’re literally Saving Democracy?!

Here’s the thing though: our biggest single source of money is grassroots
donors, and with folks traveling or hanging out at the pool in the summer,
it’s a particularly hard time to raise money. 

You’ve always been there for us before when we really needed the help. If
there’s any way you can scrape an extra $5 or $10 from your monthly
budget, particularly in these slow summer months, we promise, we’ll put it
to work in the best possible places. 

All in to fight for the Indivisible agenda? [ [link removed] ]Click here to rush a gift
of $5 to help us raise $223,704 and help us budget for big new fights this
month and beyond!

Here’s our promise to you: when you donate to support Indivisible Project,
your donation -- of $1 or $100 -- goes to fighting for the progressive
agenda and our Democracy. No matter if the dollar goes to supporting a
local Indivisible group’s work, paying web hosting fees for a new Guide or
something else, you can be assured that the money’s being put to the best
use we can think of to push our agenda forward.

Thanks for reading this long email, and thanks for being a part of this
movement.

In solidarity,
Indivisible Team

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