From NAW SmartBrief <[email protected]>
Subject Why B2B content should be about the buyer, not you
Date April 13, 2021 1:12 PM
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NAW SmartBrief
April 13, 2021
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TODAY'S HEADLINES

TOP STORY
* Avantor to pay $1.06B for German lab tech maker Ritter
* Sources: Medline Industries may put itself up for sale
* Ingram Micro employing people with autism at Ind. site
OPERATIONS AND TECHNOLOGY
* Carriers should offer flexible, integrated solutions
* Evaluate data's usefulness before paying to keep it
SALES AND MARKETING
* Why B2B content should be about the buyer, not you
* Strategies, tools for B2B lead gen
POLICY WATCH
* Business coalition calls out Amazon on antitrust
THE BUSINESS LEADER
* Survey: Nearly 50% of workers report substance abuse
NAW INSIDER
* INNOVATE TO DOMINATE includes a new e-chapter about distributors' resilience and innovation during the pandemic
* A look back: first quarter business and economic review
* NAW Blog post: Integrating Strategic Pricing to Optimize Profitable Growth

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