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April 13, 2021
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Top Story
Avantor is acquiring Ritter, a German lab tech company, in an all-cash deal worth $1.06 billion. This is Avantor's first buy since going public two years ago.
Full Story: FierceBiotech (4/12),  Reuters (4/12) 
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Have any of your products hit the "decline" stage in the product life cycle?
We can help you move out any unwanted/non moving inventory by quickly reviewing your inventory list, and place a (Cash) value on it. Take the next step and get together a manifest/list of what you need to unload and send it to us, we will review it and come back to you with a reasonable offer. Contact here.
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Operations and Technology
The pandemic has emphasized the need for flexible logistics and integrated distribution solutions, which trucking companies are positioned to offer, writes Chris Valante of A. Duie Pyle. One-stop centers can provide warehousing, truckload and brokerage services, and multiple delivery options, Valante writes.
Full Story: SupplyChainBrain (4/11) 
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One way to mitigate data storage costs is to jettison data your enterprise doesn't need, says Mark Chamberlain of Automatic Data Processing. An even bigger mistake than keeping data you don't need: overpaying to store data that might increase liability.
Full Story: EnterpriseTalk (4/8) 
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Last Chance For Pre-Summer Savings!
Don't let the heat catch you off guard. Make your plans now for a cool and productive summer. Call 844-833-0554 or click below to save up to 25% off on select fans before this opportunity ends April 19. [Save Now]
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Sales and Marketing
The buyer, not your product, should be the central focus of your business-to-business content marketing, writes Ironpaper's Jonathan Franchell, who explains how marketers can address this "substance gap." Formulate ideal customer profiles, identify your company's robust differentiating value and continually update profiles to stay on point with relevant content, Franchell advises.
Full Story: CMSWire (4/9) 
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Business-to-business marketers can use evergreen strategies for consistent lead generation, such as content marketing, search engine optimization, social media and email, Victor Iryniuk writes. Iryniuk explains how to boost leads using each tactic and outlines the best lead gen tools, including eSputnik, Leadfeeder, AeroLeads and ProProfs Survey Maker.
Full Story: Business 2 Community (4/9) 
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A conversation with Hallmark and Farmgirl Flowers
Now that retailers have learned how to operate amid a pandemic, it's time to get back to business, prioritize those goals that were derailed and set new goals that will prepare our teams for whatever comes next. Leaders from Hallmark and Farmgirl Flowers joined SmartBrief to discuss 2021 priorities, how business has evolved, and what's next. Watch the on-demand webinar
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Content for retail and manufacturing industry leaders
Free webinars and research from SmartStudio, SmartBrief's custom content studio
Policy Watch
Groups representing smaller merchants have formed a coalition called Small Business Rising that is calling on Amazon to detach its third-party marketplace from its regular retail operations. The coalition is also urging members of Congress to pass antitrust laws and strengthen enforcement to crack down on Amazon.
Full Story: Inc. (tiered subscription model) (4/8),  The Wall Street Journal (4/6) 
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A next-generation contact center experience
Imagine a contact center that can run from anywhere, with greater scalability and efficiency. No more long hold times, fractured delivery of services, or disjointed systems. Watch on-demand as Deloitte and Salesforce discuss the disruptive forces that are likely to profoundly change the way service is delivered — enabling improvements at every touchpoint. Watch today
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The Business Leader
Almost half of employees say they've abused alcohol, prescription medications or drugs, and the number of those workers missing work or being less productive because of substance abuse has almost doubled since 2019, according to a survey from The Standard and Versta Research. The study "paves the way for employers to open the conversation with employees about these issues" and "empower workers to seek the help and support they need," says The Standard's Dan Jolivet.
Full Story: HR Dive (4/9) 
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NAW Insider
INNOVATE TO DOMINATE includes a new e-chapter about distributors' resilience and innovation during the pandemic
(NAW)
To help distributors move past the pandemic successfully, every new copy of INNOVATE TO DOMINATE ordered now includes -- at no extra charge -- a brand-new e-chapter called "Distribution Leans In: Stories of Resiliency and Innovation during the COVID-19 Pandemic." NAW has added this new e-chapter to give distributors immediate ways to apply all the lessons of INNOVATE TO DOMINATE as they emerge from the unprecedented challenges to a stronger business future. It's time for distributors to change the game and dominate the future of wholesale distribution.
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A look back: first quarter business and economic review
(NAW)
"To create the future, we must understand the past." - Tim Kastelle The first quarter of 2021 is complete and there are many lessons to be learned. Join the discussion with NAW Trusted Partner, Creditsafe, to find out what Q1 taught us and what to expect in the rest of the year.
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NAW Blog post: Integrating Strategic Pricing to Optimize Profitable Growth
(NAW)
Guest blogger David Bauders of SPARXiQ says, "…knowing that strategic pricing has to evolve with modern times to support the growing interest in emerging sales strategies, the next step is to integrate pricing with the other key drivers of profit within a business. But what do we integrate and how?" Learn about the four levers of profitability when you read his blog post.
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To be who you are and become what you are capable of is the only goal worth living.
Alvin Ailey,
dancer, director, choreographer, activist
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