Hi Friend,



For the past 30 years, we have diligently worked toward the elimination of underage drinking as one of our three core missions. We believe that education and conversations are key to prevention, that these conversations should start early and continue often, and that everyone has a seat at the table of responsibility.







In 1991, 80% of American teens

had consumed alcohol at least once in their lifetime.



By 2020, that dropped to 44%.







We are proud of the progress that has been made and the work that has been accomplished in partnership with our member companies, like-minded organizations, educators, and parents. But our work is not yet done.



April is Alcohol Responsibility Month, and we want to highlight our efforts that help keep these numbers low and drive them even lower. We want kids to be empowered to say “YES” to a healthy lifestyle and “NO” to underage drinking. We are defining the future of alcohol responsibility, together.







Talking to kids of all ages about alcohol:



Parents are the #1 influence on their kids’ decisions to drink—or not to drink—alcohol. Since 2014, we have kept our finger on the pulse on raising responsible kids in an effort to meet parents where they are. With that in mind, each year we assemble a team of parenting influencers, and arm them with information about modeling responsible behavior and talking to their kids about alcohol to prevent underage drinking. Learn more about our 2021 Parenting Influencer Team here. <[link removed]>



Talking to tweens about alcohol:



In 2003, Responsibility.org, alongside a team of educators and organizations specializing in elementary- and middle schoolers, developed Ask, Listen, Learn: Kids and Alcohol Don’t Mix <[link removed]>. Ask, Listen, Learn is a completely FREE digital underage drinking prevention program for kids ages 9-13 (grades 4-7) and their parents and educators with the goal to reduce underage drinking. The program helps kids learn what the developing brain does, what alcohol does to it, and what that does to them. In September 2020, new resources were added that address underage cannabis use as well. Ask, Listen, Learn is the most widely distributed program of its kind.



Talking to college-aged kids about alcohol:



We know many college students make responsible decisions about alcohol consumption. In fact, binge drinking among college students has declined 24% over the past 30 years. According to the National Institute on Alcohol Abuse and Alcoholism, the first six weeks of a student’s first year in college are a vulnerable time for harmful and underage college drinking and alcohol-related consequences because of student expectations and social pressures at the start of the academic year. College drinking not only impacts the drinking student, but also those around them even if they choose not to drink. Learn more about talking to your college-aged kids with our Parents, You’re Not Done Yet resources. <[link removed]>



Establishing healthy communications: Not every conversation is about alcohol.



Teenagers are faced with countless pressures – on top of academics, sports, and extracurriculars, kids today are growing up with technology, social media and increased stress and anxiety. Navigating these years with your kids can prove overwhelming for any family; giving them the tools to make good decisions despite the pressure and stress they may face is crucial. On Responsibility <[link removed]> is a video series featuring unique leaders in parenting and beyond. Our experts offer thoughtful and practical advice to parents as they navigate the teenage years with their kids, sharing skills and tips they’ve learned to help raise responsible teenagers on topics such as mindfulness, leadership, the developing brain, and more.



We value your efforts as parents and caregivers, educators, and advocates for alcohol responsibility. Without you, this progress would not be possible. Thank you for your support, and we look forward to even more collaboration in the years to come.







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Responsibility.org - United States

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