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Hi Friend,
For the past 30
years, we have diligently worked toward the elimination of underage
drinking as one of our three core missions. We believe that education
and conversations are key to prevention, that these conversations
should start early and continue often, and that everyone has a seat at
the table of responsibility.
In 1991, 80% of American
teens
had consumed alcohol at least once in their
lifetime.
By 2020, that dropped to
44%.
We are proud of the progress that
has been made and the work that has been accomplished in partnership
with our member companies, like-minded organizations, educators, and
parents. But our work is not yet done.
April is Alcohol
Responsibility Month, and we want to highlight our efforts that help
keep these numbers low and drive them even lower. We want kids to be
empowered to say “YES” to a healthy lifestyle and “NO” to underage
drinking. We are defining the future of alcohol
responsibility, together.
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Talking to kids of all ages about
alcohol:
Parents are the #1 influence on
their kids’ decisions to drink—or not to drink—alcohol. Since 2014, we
have kept our finger on the pulse on raising responsible kids in an
effort to meet parents where they are. With that in mind, each year we
assemble a team of parenting influencers, and arm them with
information about modeling responsible behavior and talking to their
kids about alcohol to prevent underage drinking. Learn more about our 2021 Parenting Influencer Team
here.
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Talking to tweens about alcohol:
In 2003, Responsibility.org,
alongside a team of educators and organizations specializing in
elementary- and middle schoolers, developed Ask, Listen, Learn: Kids and Alcohol Don’t
Mix. Ask, Listen, Learn is a completely FREE
digital underage drinking prevention program for kids ages 9-13
(grades 4-7) and their parents and educators with the goal to reduce
underage drinking. The program helps kids learn what the developing
brain does, what alcohol does to it, and what that does to them. In
September 2020, new resources were added that address underage
cannabis use as well. Ask, Listen, Learn is the most widely
distributed program of its kind.
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Talking to college-aged kids about
alcohol:
We know many college students make
responsible decisions about alcohol consumption. In fact, binge
drinking among college students has declined 24% over the past 30
years. According to the National Institute on Alcohol Abuse and
Alcoholism, the first six weeks of a student’s first year in college
are a vulnerable time for harmful and underage college drinking and
alcohol-related consequences because of student expectations and
social pressures at the start of the academic year. College drinking
not only impacts the drinking student, but also those around them even
if they choose not to drink. Learn more about talking to your
college-aged kids with our Parents, You’re Not Done Yet resources.
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Establishing healthy communications: Not
every conversation is about alcohol.
Teenagers are faced with countless
pressures – on top of academics, sports, and extracurriculars, kids
today are growing up with technology, social media and increased
stress and anxiety. Navigating these years with your kids can prove
overwhelming for any family; giving them the tools to make good
decisions despite the pressure and stress they may face is crucial. On Responsibility is a
video series featuring unique leaders in parenting and beyond. Our
experts offer thoughtful and practical advice to parents as they
navigate the teenage years with their kids, sharing skills and tips
they’ve learned to help raise responsible teenagers on topics such as
mindfulness, leadership, the developing brain, and more.
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We value your efforts as parents
and caregivers, educators, and advocates for alcohol responsibility.
Without you, this progress would not be possible. Thank you for your
support, and we look forward to even more collaboration in the years
to come.
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Responsibility.org leads the fight to eliminate drunk driving and
underage drinking and promotes responsible decision-making regarding
beverage alcohol.
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