From Elizabeth Johnsen, The Opportunity Agenda <[email protected]>
Subject Lessons for Shifting the Narrative: New Research!
Date April 12, 2021 1:30 PM
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Dear&nbsp;John,
In any successful narrative&nbsp;shift campaign, some key questions must be addressed: What are&nbsp;elements that contribute to a successful narrative change strategy?&nbsp;Was&nbsp;change inevitable or the product of coordinated efforts that are possible to replicate?&nbsp;What is narrative anyway?&nbsp;&nbsp;
Our new&nbsp;report,&nbsp;&ldquo;
Shifting The Narrative<[link removed]>,&rdquo;&nbsp;provides fresh insights and answers to these questions by examining&nbsp;six historic&nbsp;cases of narrative shift&nbsp;&ndash; around&nbsp;the death penalty,&nbsp;the war on poverty, the Blackfish documentary, the #MeToo movement, gun&nbsp;safety,&nbsp;and racial profiling. In researching and analyzing these case studies, we gleaned&nbsp;a&nbsp;better understanding of&nbsp;some of&nbsp;the essential elements&nbsp;of&nbsp;narrative shift&nbsp;efforts, as well as&nbsp;strategies&nbsp;advocates can&nbsp;adopt when addressing narrative challenges.&nbsp;&nbsp;
Please join us for&nbsp;our&nbsp;
#ShiftingTheNarrative Livestream<[link removed]>&nbsp;presentation this&nbsp;Wednesday, April 14&nbsp;at&nbsp;2:00 EST,&nbsp;kicking&nbsp;off a four-episode&nbsp;livestream&nbsp;series&nbsp;that features&nbsp;members of our research team and narrative experts in the field.&nbsp;
In&nbsp;addition to&nbsp;highlighting&nbsp;new learnings from our research,&nbsp;Wednesday&rsquo;s livestream&nbsp;will&nbsp;offer&nbsp;narrative shift recommendations&nbsp;and observations based on the findings of the report, answering why #shiftingthenarrative matters. We hope to see you there!&nbsp;

RSVP for the Livestream<[link removed]>&nbsp;

Check out the&nbsp;&ldquo;Shifting&nbsp;The&nbsp;Narrative&rdquo;&nbsp;report<[link removed]>&nbsp;&nbsp;
Best,
Elizabeth Johnsen
Communications and Editorial Director


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