[link removed] [[link removed]]How to Secure More Second Gifts
Next Week's Fundraisers' Roundtable
Hi Brandt,
As all fundraisers know, the “magic” is in the second gift, not the first. Once you get that second gift from a donor, chances are that a third, fourth, and many more gifts will follow for many years to come.
On Thursday, February 25th at 4:00pm ET the Fundraisers Roundtable topic will be How to Secure More Second Gifts [[link removed]] .
Among what we will cover:
*
When
should
you
start
asking
for
the
second
gift?
*
What
should
you
say
and
how
should
it
be
different
for
any
other
ask?
*
How
many
times
and
different
ways
should
you
ask?
*
Who
is
most
likely
to
give
a
second
gift
and
how
do
you
know?
*
What
should
you
do
if
your
donors
aren’t
responding?
Most organizations see first-year retention rates in the range of 25% to 30% (and that often drops to as low as 12% to 15% for donors who come through disasters, peer-to-peer, or events). If you can increase your first year-retention rate by just 3% to 5% in 2021, you will not only raise more money now, but will likely continue to see additional revenue in 2022 and beyond.
Your future self (and your organization) will thank you for the effort you make now to secure more second gifts.
So, reserve your place today at our next Fundraisers Roundtable [[link removed]] . Bring all your questions and your current first-year retention rate.
Also, here are the slides and the CAL search steps [[link removed]] from our last Roundtable on how to message your donors in the time of Covid-19.
Looking forward to seeing you on 2/25.
MELISSA WYERS
Executive Director, EveryAction
P.S. If you can’t make it, but would like to attend future Roundtables, sign up here [[link removed]] .
The EveryAction Roundtable gathers every other Thursday from 4:00 pm to 5:00 pm ET throughout the year.
Mark your calendar today.
Here are upcoming Fundraisers Roundtable topics:
*
Major
Gift
Management
*
What
next
with
Sustainers
*
Saving
time
with
gift
processing
and
financial
reconciliation
*
Are
you
growing
your
mid-level
program?
And I love when you suggest a topic. Send me an email at [email protected].
We're here to help.
Email us anytime at
[email protected] [[email protected]]
EveryAction
655 15th St NW #650
Washington, DC xxxxxx | 202.370.3050
everyaction.com [[link removed]]
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