From Tracy Reiman, PETA <[email protected]>
Subject HUGE Iditarod victory! Help us across the next finish line!
Date January 25, 2021 8:07 PM
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Dear Friend,

We did it! After a massive PETA campaign, ExxonMobil is ending its sponsorship
of the deadly Iditarod.

Please, give our growing campaign to stop the suffering of dogs and other
animals an immediate boost by making a generous gift today.
[[link removed]] Even $2 will help.

Exxon has been a sponsor of the notorious race for more than four decades, and
this latest victory for dogs is a wonderful example of the power of PETA’s
multifaceted campaigns. We mobilized nearly 100,000 kind people to demand that
the oil giant cut ties with the torturous 1,000-mile race, which has already
killed more than 150 dogs—many died after inhaling their own vomit.

We organized “Closed for Cruelty” protests outside dozens of gas stations and
ExxonMobil’s headquarters, plastered gas pumps across the U.S. with “ExxonEvil”
stickers, placed eye-catching billboards and bus ads, and more.

PETA’s corporate team submitted a shareholder resolution urging the company to
stop sponsoring activities in which animals are exploited, abused, and killed.
As a result, we met with Exxon leadership who confirmed that they would end
their support of the Iditarod.

ExxonMobil is the latest corporation to change its ways after determined PETA
pressure, and every day, we’re showing forward-thinking companies why they
should never associate with cruelty.

Today, our online campaigns, creative protests, and shareholder activism are
turning up the heat on Canada Goose to stop abusing coyotes and geese. The horse
racing industry is feeling the pressure as never before, too, thanks to our
shareholder resolutions, demonstrations outside tracks, and online campaigning.

We’re stopping the abuse and hitting hard at the Iditarod and any other form of
entertainment that uses animals, but we must do more.

Your vital support TODAY will help us keep rallying supporters, raising
awareness, and turning up the heat on abusers. Will you pitch in with a gift of $2 or more right now?
[[link removed]]

Together, we can accomplish more landmark changes for animals.

Thank you for your compassion.

Kind regards,

Tracy Reiman
Executive Vice President
______________________________________________________________________

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