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Ad Council Create + Change | SEPTEMBER 2019
The Ad Council's Newsletter for Social Good
Summer may be coming to an end, but things are still heating up here at the Ad Council. Sit back, sip your pumpkin spice beverage, and check out our latest news…
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ADCOLOR FUTURES HACKS LOVE HAS NO LABELS
During the AdColor conference earlier this month, 30 young advertising professionals rallied around a creative brief aimed at igniting companies to demonstrate their commitment to Diversity & Inclusion by partnering with Love Has No Labels. The winning team knocked it out of the park with a clear strategy, tight execution and strong presentation skills! Learn more about AdColor’s FUTURES program, which is fueling the growth of the next generation of diverse thinkers and creators, at adcolor.org/futures.
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NEW RESEARCH HELPS INFORM "GET OUT THE VOTE" MESSAGING
The Ad Council’s new strategic consultancy, Ad Council Edge, partnered with Democracy Works to release a voter engagement research report – featuring insights and recommendations for how to drive voter turnout in 2020 and beyond. Want to learn more about how to engage each generation and inspire more voters to get to the polls? Sign up for the webinar on October 3 at 12pm Eastern.
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“A MAN OF MORE WORDS"
3 in 4 suicides in the U.S. are by men. That’s why Movember, the leading charity dedicated to changing the face of men’s health, urged men to be a Man of More Words in a new video series produced in partnership with Ad Council Edge (the Ad Council’s new strategic consultancy).
Released on World Suicide Prevention Day, the series features male celebrities and content creators like Jordan Fisher, Eric Bigger, Scott Sire, and Logan Henderson speaking openly about their feelings and mental health experiences to encourage other men to do the same.
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STARS "SEIZE THE AWKWARD" FOR SUICIDE PREVENTION MONTH
Our Seize the Awkward campaign has seen tremendous support from the creative community, most recently in the form of a new video series starring musicians Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling. Check out PopSugar and Billboard to read all about how these stars are empowering teens and young adults to talk about mental health.
Seize the Awkward has also launched a new partnership with Facebook Creative Shop and NYC chain Café Grumpy, offering 2-for-1 drinks to encourage having a conversation with a friend over coffee. Read more about how you can participate.
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MORE AD COUNCIL NEWS
• The Ad Council is proud to partner with Potential Energy and the organizers of Advertising Week to encourage communications industry leaders to increase public knowledge and urgency about the climate crisis. Learn more and sign the pledge at www.TheFutureIsCalling.org.
• As presenting sponsors of this year’s Goodfronts, WORLDZ’ “social good” take on the annual upfronts, we were proud to stand alongside some of the most impactful organizations of the day. Read more on Adlibbing:
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• To kick off Advertising Week and continue his 75th birthday celebrations, Smokey Bear joined his fellow brand icons for a ceremonial ribbon cutting to officially open the festival. Follow all of our Advertising Week adventures on Instagram.
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