Having trouble viewing this email? View as Webpage ‌ ‌ ‌ Building an Intentional Business Join the Arlington Chamber of Commerce for our Small Business Roundtable on January 27 from 11:45 a.m.-1:00 p.m. We will be joined by 2021 Chair Todd Ihrig, Financial Advisor, Avantax Investment Services. One of the most valuable questions people should ask each other at a business networking event is “Who is an ideal client for you?” Knowing how to answer this question means taking a deep dive into your business, analyzing not just the raw numbers (quantitative data) but also digging into the “soft” side (qualitative data) of your client relationships. Using techniques of client segmentation allows you to be intentional about defining your ideal client, focusing your networking and marketing efforts and designing service levels that are aligned with your effort and compensation. Todd Ihrig, is one of the top 100 financial advisors out of over 4,500 within Avantax Investment Services. After adopting formal client segmentation techniques, he accelerated the growth of his practice. Having a clear definition of his ideal client, staying laser focused on attracting those clients and avoiding “lottery tickets” and “shiny objects”, his practice grew 3 times faster while reducing his overall workload. The Chamber's monthly Small Business Roundtable offers an important educational opportunity to smaller businesses. The roundtable is free to members but space is limited and registration is required. The topic of discussion changes monthly, allowing attendees to learn how to enhance their business and increase their success in a different way each month! Grand Sponsor Registration for current members of the Chamber is free. Prospective members may register for $20. All registrants will receive the Zoom meeting link in the confirmation email upon registration. If you have any questions concerning the event or registration, please contact Operations Manager Olivia McKay at [email protected]. REGISTER ‌ ‌ ‌ ‌ Arlington Chamber of Commerce | 2009 14th Street, North, Suite 100, Arlington, VA 22201 Unsubscribe [email protected] Update Profile | About our service provider Sent by [email protected] powered by Try email marketing for free today!