One of the most valuable questions people should ask each other at a business networking event is “Who is an ideal client for you?” Knowing how to answer this question means taking a deep dive into your business, analyzing not just the raw numbers (quantitative data) but also digging into the “soft” side (qualitative data) of your client relationships. Using techniques of client segmentation allows you to be intentional about defining your ideal client, focusing your networking and marketing efforts and designing service levels that are aligned with your effort and compensation. Todd Ihrig, is one of the top 100 financial advisors out of over 4,500 within Avantax Investment Services. After adopting formal client segmentation techniques, he accelerated the growth of his practice. Having a clear definition of his ideal client, staying laser focused on attracting those clients and avoiding “lottery tickets” and “shiny objects”, his practice grew 3 times faster while reducing his overall workload.
The Chamber's monthly Small Business Roundtable offers an important educational opportunity to smaller businesses. The roundtable is free to members but space is limited and registration is required. The topic of discussion changes monthly, allowing attendees to learn how to enhance their business and increase their success in a different way each month!
