John, you can
make 3X the difference now.

Alzheimer's Association

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DONATE NOW

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$100,000 Holiday Triple Match Challenge

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Dear John,

They say numbers don't lie - and
numbers certainly paint a clear picture of the seriousness of the
Alzheimer's disease crisis. I'll give you a few:

* More than 5 million: The number of Americans living with
Alzheimer's.
* 16 million: The number of Americans who provide unpaid care for
people with Alzheimer's and other dementias.
* 1 in 3: The number of seniors who die with Alzheimer's or
another dementia, more than breast cancer and prostate cancer
combined.

But you and I know that those numbers
aren't just cold statistics. They represent families, loved ones and
friends.

So I have one more number for you:
$100,000. Right now, all donations up to $100,000 can be
triple-matched through our $100,000 Holiday Triple Match Challenge
- yes, your donation can have

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three times the impact on our work to provide care and support and
accelerate global research. I believe you already know this is a
public health crisis that demands an urgent response - but you
have to move quickly. Please rush your gift now, before this special
opportunity ends.

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Hurry: Limited time to be part of
our $100,000 Holiday Triple Match Challenge

$16 can become $48.

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$30 can become $90.

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$50 can become $150.

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Triple my gift now.

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The Pelletier Family Foundation has
generously pledged to triple-match your gift, up to $100,000, by
December 31. Their gift will help support the New Imaging Dementia
- Evidence for Amyloid Scanning (IDEAS) Study to advance
critical research. When you give to our $100,000 Holiday Match Triple
Challenge today, you can make 3X the impact and further our mission to
lead the way to end Alzheimer's and all other dementia - by
accelerating global research, driving risk reduction and early
detection, and maximizing quality care and support.

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If everyone who reads this gives $16, we can immediately meet this
match.

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John, some of
the numbers associated with our community also inspire hope. Our free
24/7 Helpline (800.272.3900), which is staffed by masters-level
clinicians, answered nearly 250,000 calls this past year. Or the
historic $350 million increase in Alzheimer's and dementia research
funding approved by Congress - driven by our advocacy - in
2020. Or more than $208 million in Alzheimer's research investments in
590 active best-of-field projects in 31 countries on six continents.

Our supporters have made a difference
for families facing Alzheimer's - and you can, too. Make your
first gift today, while your gift can have 3X the impact.

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Donate Now

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I hope I can count on you to take
advantage of this amazing opportunity to have your gift go three times
as far.

With gratitude,

Donna McCullough
Chief Field and Development Officer

Forward

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Facebook

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Twitter

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P.S. Don't wait to take advantage of
this incredible challenge - where you can triple your impact.
Help us reach our $100,000 goal - and help end Alzheimer's for
future generations - by donating now, while you can have 3X the
impact on our vital work.

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Donate Now

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2020 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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® | Donate

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