John, you can make 3X the difference now.

Dear John, They say numbers don't lie — and numbers certainly paint a clear picture of the seriousness of the Alzheimer's disease crisis. I'll give you a few: More than 5 million: The number of Americans living with Alzheimer's. 16 million: The number of Americans who provide unpaid care for people with Alzheimer's and other dementias. 1 in 3: The number of seniors who die with Alzheimer's or another dementia, more than breast cancer and prostate cancer combined. But you and I know that those numbers aren't just cold statistics. They represent families, loved ones and friends. So I have one more number for you: $100,000. Right now, all donations up to $100,000 can be triple-matched through our $100,000 Holiday Triple Match Challenge — yes, your donation can have three times the impact on our work to provide care and support and accelerate global research. I believe you already know this is a public health crisis that demands an urgent response — but you have to move quickly. Please rush your gift now, before this special opportunity ends. Hurry: Limited time to be part of our $100,000 Holiday Triple Match Challenge The Pelletier Family Foundation has generously pledged to triple-match your gift, up to $100,000, by December 31. Their gift will help support the New Imaging Dementia — Evidence for Amyloid Scanning (IDEAS) Study to advance critical research. When you give to our $100,000 Holiday Match Triple Challenge today, you can make 3X the impact and further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. If everyone who reads this gives $16, we can immediately meet this match. John, some of the numbers associated with our community also inspire hope. Our free 24/7 Helpline (800.272.3900), which is staffed by masters-level clinicians, answered nearly 250,000 calls this past year. Or the historic $350 million increase in Alzheimer's and dementia research funding approved by Congress — driven by our advocacy — in 2020. Or more than $208 million in Alzheimer's research investments in 590 active best-of-field projects in 31 countries on six continents. Our supporters have made a difference for families facing Alzheimer's — and you can, too. Make your first gift today, while your gift can have 3X the impact. I hope I can count on you to take advantage of this amazing opportunity to have your gift go three times as far. With gratitude, Donna McCullough Chief Field and Development Officer P.S. Don't wait to take advantage of this incredible challenge — where you can triple your impact. Help us reach our $100,000 goal — and help end Alzheimer's for future generations — by donating now, while you can have 3X the impact on our vital work.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.