Get a head start: Your gift today can be matched.

Dear John, Tomorrow is #GivingTuesday, a global day of giving that is celebrated by millions around the world. What makes this #GivingTuesday special for everyone facing Alzheimer's disease is that all gifts can be matched for TWICE the impact during our $650,000 Matching Gift Challenge. Incredible opportunity — make 2X the impact this #GivingTuesday: We are thankful to longtime friend and Zenith Society member Cheryl Gross, who has pledged $650,000 to help advance the technology that powers our global research efforts and our care and support programs, improving countless lives. Cheryl's challenge ends December 31, but there is no need to wait — you can make double the impact right now. Cheryl has pledged this amazing challenge in honor of her mother, who battled Alzheimer's for the last 10 years of her life before she sadly passed away in 2011. You might be clicking on some gifts today considering it's Cyber Monday, but I hope you'll consider clicking to deliver some hope today as well. Will you join us right this minute to help unlock $650,000 in matching gift funds that will help in the fight to end Alzheimer's? Taking part in #GivingTuesday is taking part in: Supporting 590 best-of-field research projects in 31 countries. Ensuring that when someone reaches out in the middle of the night or the middle of the day, they can find the resources and support they need, and connect with master's-level clinicians via our free 24/7 Helpline (800.272.3900). Fighting for federal and state policies that will protect those living with Alzheimer's and support their dedicated caregivers. That's what you'll make possible with your generous gift today. You'll give hope to millions of people and families facing Alzheimer's — at a time when hope is urgently needed. Your gift today will help further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. We need as many people as possible in the fight this #GivingTuesday. Today, I want to invite you to join with us with your first gift because, right now, it can make TWICE the impact. Will you make your first gift right now? The COVID-19 pandemic has been particularly hard on the Alzheimer's community, and the holiday season can heighten stress. Your gift to our $650,000 Matching Gift Challenge can provide help and hope — hope for breakthrough research, effective treatments, greater access to care and support and, ultimately, a cure for this devastating disease. I can't think of a more meaningful gift this holiday season. Make your #GivingTuesday gift today while it can go TWICE as far. Sincerely, Donna McCullough Chief Field and Development Officer P.S. When the clock strikes midnight tomorrow, #GivingTuesday will be over. But our work doesn't stop — we still need your support. Please join with us right now while your gift can be matched for 2X the impact.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.