Your gift can be triple-matched during our $250,000 Holiday Triple Match Challenge. Dear John, Three months before my mother, Nadine, passed away, she arrived at my house for our regular Wednesday get-together. But something about her face had changed. She looked at me and said, "Who are you?" I didn't cry when my mom didn't recognize me. In the three years I cared for her, I tried to never let her see me cry. That moment, forever etched in my mind, is the human cost of Alzheimer's disease. It's something I never want another daughter — or son, sibling, sister or friend — to have to go through. That's why I'm writing to you today. The Alzheimer's Association was there for my family from day one, with information, resources, advocacy; and perhaps most importantly, a community to get us through some of the toughest times of our lives. It's because of that community that I've pledged to triple-match every gift made to this $250,000 Holiday Triple Match Challenge — up to $250,000. My gift will support the Association's efforts to advance the technology that powers its global research efforts and its care and support programs. Your gift today will help provide the care and support vitally needed by families like mine, while also advancing critical research toward methods of treatment, prevention and, ultimately, a cure for the terrible disease that has robbed my family, and millions of others, of so much. But this match is only available until December 31, so this is the perfect time to make your first gift to support the Association's crucial work. Please, make your gift now, while it can have triple the impact. My mother Nadine and me Your gift today can have 3X the impact in providing Alzheimer's care and support and advancing critical research. Your gift to the Alzheimer's Association today will support the Association's mission as they lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you, Cheryl Gross Alzheimer's Association Zenith Society member and volunteer Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.