A new message from your friends at People For the American Way.
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PFAW Member,
Undoubtedly your inbox is getting inundated with messages urging you to go
vote, and while that call to action is of paramount importance today, I
want to take a moment to say thank you for all your efforts throughout the Trump
administration and most recently during the election season.
2020 has indeed been a challenging year for so many and, despite the
obstacles we’re facing, People For members like you have stepped up in
significant ways.
Thousands of People For members volunteered by contacting MILLIONS of
voters in battleground states across the country. In addition to plugging
in with our in-house voter contact programs, People For members heavily
participated in unprecedented partnerships to get out the vote with phone
calls, text messages, and letters.
Instead of our traditional hybrid of virtual and on-the-ground canvassing
efforts, the pandemic required us to take most of it online, but People
For members quickly adapted and have been some of the strongest volunteers
among our many partnerships this year, including Turnout 2020 (a massive
nationwide phone banking operation), Vote From Home 2020 (to help voters
successfully cast their votes by mail earlier in the cycle), Vote FWD
(which has sent 15 million handwritten letters to swing state voters),
Pearl Jam Votes, Vote Tripler, and more.
And because of the generosity of our members, PFAW’s electoral programs
like the Next Up Victory Fund, which supports young, diverse candidates
for state and local office under age 40, and Latinos Vote! are stronger
than ever before: endorsing hundreds of candidates, holding a virtual bus
tour with celebrities and progressive movement icon (and PFAW board
member) Dolores Huerta, and putting up six-figure English and Spanish ad
buys on almost every conceivable medium (digital, radio, TV, streaming
services, etc.) in target states all across the country, including Nevada,
Wisconsin, Arizona, Pennsylvania, Florida, Iowa, North Carolina, and
Georgia.
People For also premiered a new campaign, “ENOUGH of Trump” to galvanize
the creative arts community to inspire voters of all ages in turning out
to vote this year. Engaging with some of the country’s most renowned
artists like Ed Ruscha, Carrie Mae Weems, Shepard Fairey, Hank Willis
Thomas, Alyson Shotz, Latoya Ruby Frazier (and more!), the campaign has
reached millions across the country and has been covered in major media
outlets, including The New York Times, Forbes, and The Guardian. People
For had some of the artwork installed on iconic buildings, used in more
than 50 billboards across 6 presidential battleground states, and more,
while also launching an online store where some of the artwork is featured
on merchandise available to purchase.
We’ve also fought hard to protect our courts from a Far Right takeover by
Senate Republicans, fighting tirelessly to block Trump’s judicial
nominees, including the most recent fight against Amy Coney Barrett. Our
“Vote the Courts” campaign to hold Senate Republicans accountable for
their votes to confirm Trump’s nominees has engaged thousands of voters
and activists in senate battleground states that has featured press
events, digital ads, town halls, and petition deliveries challenging them
for supporting judges who will undermine their access to health care and
other core civil and human rights.
Our separate nonpartisan affiliate People For the American Way Foundation
launched a new initiative this year to combat ongoing voter suppression
efforts targeted at the Black community, called Defend the Black Vote. To
date, the program has smashed our original goals and has so far sent more
than 10 million text messages to over 2.3 million Black male voters ages
18-50 in order to help them get registered and make a plan to vote.
Suffice it to say People For members always step up to do the work of
saving our democracy and ensuring that the American Way is strengthened
for all.
So again, a heartfelt THANK YOU from everyone here at People For the
American Way. Your tireless commitment to freedom, equality, and justice
for all truly shows and we couldn’t do it without you.
Now, go vote if you haven’t already, volunteer to help GOTV, and stay
tuned for more ways to engage.
Kevin Harris
Chief Campaigns Officer, People For the American Way
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activists like you, and we're always eager to hear your thoughts.
Thanks for your support.
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