From Adam Luna <[email protected]>
Subject Messaging for Systemic Change After the Election
Date November 2, 2020 9:23 PM
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Communication tools for this week and beyond.&nbsp;

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Dear Friends,&nbsp;
We hope that you,&nbsp;your colleagues&nbsp;and&nbsp;your&nbsp;loved ones are safe, healthy&nbsp;and&nbsp;taking care.&nbsp;
As we all&nbsp;prepare for what may be a turbulent post-election period of competing messages and disinformation,&nbsp;The Opportunity Agenda team has prepared guidance to help you communicate&nbsp;with values both&nbsp;about the immediate moment&nbsp;and about our long-range vision for justice.&nbsp;
We know that leading with values works.&nbsp;We know that our audiences are going to be as anxious as we are, and that reminding them about what&rsquo;s important and foundational&nbsp;can provide some reassurance.&nbsp;We&rsquo;re&nbsp;not alone in our anxiety, nor&nbsp;&ndash; more importantly &ndash;&nbsp;in our vision for the&nbsp;future.&nbsp;
We also know that it may take days, or even weeks, to certify&nbsp;the 2020&nbsp;election&nbsp;and that there will&nbsp;likely be&nbsp;a mad scramble of expectation-setting&nbsp;and public arguments over real and imagined rules,&nbsp;which&nbsp;may or may not have merit.&nbsp;
In this potentially confusing environment where&nbsp;anxiety and energy is especially high,&nbsp;we can advance both&nbsp;long- and short-range&nbsp;goals by leading with foundational and aspirational values&nbsp;such as: &nbsp;&nbsp;
Voice.&nbsp;Because we are unstoppable&nbsp;when we use our&nbsp;voice.&nbsp;
Community.&nbsp;Because&nbsp;we thrive&nbsp;together&nbsp;when we are&nbsp;unified.&nbsp;
Safety.&nbsp;Because all&nbsp;people&nbsp;deserve to&nbsp;feel and truly&nbsp;be safe.&nbsp;
Dignity.&nbsp;Because we are humans first, and all&nbsp;people&nbsp;deserve to live in peace and dignity.&nbsp;
Recommendation:&nbsp;Lead with Values&nbsp;
If no one is declared the winner on Nov.&nbsp;3, or even in the hours or days after,&nbsp;The Opportunity Agenda recommends that&nbsp;we&nbsp;confidently&nbsp;push officials to count every vote and hear every voice.&nbsp;We&nbsp;will&nbsp;reinforce&nbsp;the foundational&nbsp;principle&nbsp;of &ldquo;one person, one vote&rdquo; no matter what. That means ensuring that&nbsp;election officials take the time, and have the means, to count&nbsp;every vote.&nbsp;&nbsp;
Value:&nbsp;The voice and votes of each person must be heard.&nbsp;It is&nbsp;imperative&nbsp;that we&nbsp;protect each other, our voices, and our democracy in this time.&nbsp;No one should&nbsp;be able to&nbsp;silence our voices.&nbsp;
Problem:&nbsp;The 2020&nbsp;pandemic forced&nbsp;voters to take steps to protect their health while&nbsp;taking part&nbsp;in the democratic process. If it&nbsp;were not&nbsp;for absentee or mail-in voting,&nbsp;many&nbsp;people would have no choice but to sit out the election, but they are instead showing up in record numbers.&nbsp;Any politician or pundit who tries to&nbsp;silence the voices&nbsp;of millions&nbsp;or&nbsp;divide us&nbsp;is wrong.&nbsp;&nbsp;
Solution:&nbsp;We must be united in&nbsp;the demand for&nbsp;a fair and full count so that the voice of the majority is heard and so that we can build&nbsp;for the&nbsp;future.&nbsp;There&nbsp;are&nbsp;no legal grounds to declare a winner of the election without having done so.&nbsp;While&nbsp;all votes &ndash;&nbsp;whether cast in person, absentee,&nbsp;or by mail &ndash;&nbsp;are counted&nbsp;under the rules we have today,&nbsp;we&nbsp;have an opportunity to&nbsp;re-imagine&nbsp;a&nbsp;democracy for the future: one in which&nbsp;voter suppression&nbsp;has been&nbsp;eradicated&nbsp;and&nbsp;every vote&nbsp;is counted&nbsp;equally.&nbsp;&nbsp;
Action: All voices must&nbsp;be heard&nbsp;in this election&nbsp;&ndash;&nbsp;that means all votes must be counted.&nbsp;We will not let any politician&nbsp;or pundit,&nbsp;or any&nbsp;artificial deadlines&nbsp;for counting&nbsp;stand in the way.&nbsp;We will remind&nbsp;people&nbsp;that&nbsp;our new future&nbsp;is built&nbsp;upon&nbsp;everyone having a&nbsp;voice and&nbsp;all of us coming together as a&nbsp;community&nbsp;to solve shared problems, to&nbsp;keep each other safe,&nbsp;and to help&nbsp;each other live with dignity.&nbsp;&nbsp;
We hope that this guidance is helpful to you.&nbsp;We will follow up with&nbsp;additional&nbsp;support&nbsp;after the polls close&nbsp;and in the coming month, including&nbsp;new research on people&rsquo;s views on race, division,&nbsp;and hopes for a brighter future.&nbsp;
Thank you for&nbsp;using&nbsp;your voices to&nbsp;build power and to ensure that&nbsp;our communities&nbsp;are heard&nbsp;loud and clear.&nbsp;
With a deep breath and much hope,&nbsp;
The Opportunity Agenda Team&nbsp;

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