Dear John, I'm writing to make sure you've had the chance to read the email below, which Donna McCullough sent you yesterday. We only have a few days left until our deadline of October 31 for our $100,000 October Matching Gift Challenge, and we need your support. Cheryl Gross has pledged to match every donation made to our $100,000 October Matching Gift Challenge, up to a total of $100,000. She lost her mother to Alzheimer's in 2011, after a brave, decade-long fight. Cheryl's gift will support the Association's efforts to advance the technology that powers our global research efforts and support programs. Right now, every hour counts. Every dollar counts. Your gift counts. In fact, if everyone receiving this email gives $16 now, we could reach our goal and have 2X the impact to support the fight to end Alzheimer's. Your gift can advance critical research and ensure caregivers have access to online support and information at their fingertips at alz.org and through our 24/7 Helpline (800.272.3900). Will you please help today, so we can reach our goal and continue to provide care and support and advance research? Thank you for giving. As always, your generosity will help support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. And right now, every dollar you give can go 2X as far. Sincerely, Beth Kallmyer Vice President of Care and Support ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Saturday, October 24, 2020 To: John xxxxxx Subject: Will you accept the challenge?

Your gift can be matched 2X in our $100,000 October Matching Gift Challenge.

Dear John, Anyone who has ever been or known an Alzheimer's disease caregiver realizes it can be a demanding, unpaid, full-time commitment. Yet, there are little things we can do to help. A call of encouragement, a few hours of coverage so caregivers can enjoy some time off, a friendly visit with a cup of tea or a gift basket — all of these gestures can show we care and provide support. The fact is those little things aren't so little after all. And neither is the gift you send today, as you can make twice the impact in the fight against Alzheimer's during our $100,000 October Matching Gift Challenge. Will you please give now? John, we've gotten closer in recent days, thanks to those who have already given. But the October 31 deadline will be here soon, and we need your support. There are more than 5 million people living with Alzheimer's in America today and 16 million caregivers, so your gift is urgently needed to provide care and support and advance research. I hope you'll help. Your generosity will support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our $100,000 October Matching Gift Challenge is made possible thanks to Cheryl Gross, who has pledged to match every donation made to our $100,000 October Matching Gift Challenge, up to a total of $100,000. She lost her mother to Alzheimer's in 2011, after a brave, decade-long fight. Cheryl has dedicated her gift to support the Association's efforts to advance the technology that powers our global research efforts and support programs. As Cheryl says, "You just have to get involved and do what you can to stop this devastation." The devastation has been even greater this year because of the COVID-19 pandemic. Many long-term care settings didn't have the resources they needed to fight it. Caregivers are often unable to see their loved ones during this strenuous time, and others caring for someone at home may not have access to respite or adult day care. It's extremely clear that we must do more to provide outreach, advance research and deliver caregiver support — and every day counts. John, you understand the urgency we face. It's not just a race to raise $100,000 by October 31. It's a much more critical race to provide the much-needed care and support services and advance research toward methods of treatment, prevention and, ultimately, a cure. Until that happens, we're all at risk. Every dollar is important, so I know you won't want to miss the opportunity to have the impact of your generosity multiplied 2X during our $100,000 October Matching Gift Challenge. Please join us in the fight to end Alzheimer's while your gift can be matched before the October 31 deadline. Thank you, Donna McCullough Chief Field and Development Officer P.S. Cheryl has turned her love for her mother into a deep passion for fighting Alzheimer's. As you think about America's 16 million Alzheimer's caregivers and the crucial role they play in caring for the more than 5 million people living with the disease, please make your own donation now.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.