Tracing the racist tactics of the tobacco industry
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Oct. 22, 2020
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Tracing the racist tactics of the tobacco industry ([link removed])
In a calling to end Big Tobacco’s racism, truth^® partnered with Black community members and activists to launch its latest campaign Read Between the Lies. The examples highlighted in Read Between the Lies not only underscore how aggressive, exploitive tobacco industry tactics targeting the Black community have serious consequences, but also how they've spanned decades and continue today.
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truth is looking for young people to speak out about important social issues ([link removed])
Young people between the ages of 18-24 are encouraged to apply to the all-new truth Vision Board to help ensure messaging from truth stays on point and doesn’t miss the mark. Panelists will have the chance to give their unfiltered opinion on upcoming creative ideas and pitches from truth and actively participate in open, honest discussions on trending topics and important events in culture. Applications are now live.
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Empowering young people to speak up and be heard ([link removed])
To provide young people with the tools and information needed to vote with confidence, truth teamed up with TurboVote, a tool designed to help voters cast their ballots. While the presidential candidates may be the biggest tickets on the ballot this year, there are other positions and issues to prepare for.
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How to evaluate quit-smoking programs that are marketed as “innovative” ([link removed])
As a non-profit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past, Truth Initiative supports all evidence-based approaches that help people quit successfully. For HR leaders and wellness buyers, there are some key considerations to keep in mind when assessing the evidence behind quit smoking programs for employees.
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