From Emily Isaac, MoveOn Political Action <[email protected]>
Subject We're using a method that's even more effective than door-to-door canvassing
Date September 28, 2020 10:06 PM
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Dear MoveOn member,

I'm Emily Isaac, MoveOn's Voter Mobilization Director. I wanted to reach
out to share why I believe so deeply in the strategy behind our grassroots
campaign to get out the vote in November—called Mobilize to Win—and why
I’m inviting you to join us.

This is no ordinary election year. Trump and the GOP are stripping us of
our civil liberties and tearing families apart. And the tragic passing of
Justice Ginsburg has just made the stakes of this election that much
clearer.

Meanwhile, the COVID-19 pandemic has created a public health and economic
crisis that is disrupting life for tens of millions of Americans. And the
same Trump administration and GOP-controlled Senate who have sat back for
months and refused to tackle coronavirus relief and these other critical
issues are suddenly jumping into action to ram through an appointment to
the Supreme Court.

This pandemic isn’t just disrupting the way we vote. It’s changing the
ways we’re able to campaign and organize to get out the vote. If you’ve
volunteered on a political campaign, you may be familiar with door-to-door
canvassing, where volunteers go household to household to talk with their
neighbors about voting. In many parts of the country, canvassing is no
longer safe or possible because of the pandemic, and many people are
worried about our ability to get out the vote without these standard
face-to-face conversations.

[ [link removed] ]But luckily, we have a method that’s even more effective than
door-to-door canvassing: talking to friends and people we know and
personally urging them to vote. That’s why thousands of MoveOn members
have already signed up to be Vote Mobilizers and do just that. Will you
sign up here and join them?

We know from decades of research that while door-to-door canvassing is
effective, it is not nearly as effective as calling up a friend who might
not vote. There is simply nothing more powerful than a friend talking to a
friend about voting. Your friends are 2.5 times more likely to be
persuaded by you than by a stranger.

That’s why thousands of people across the country are stepping up to be
Vote Mobilizers to increase voter turnout as part of our Mobilize to Win
community. Vote Mobilizers multiply their voter power by supporting and
encouraging people they know personally to vote safely and successfully by
November.

[ [link removed] ]I’m asking you to join the Mobilize to Win community by signing up to
be a Vote Mobilizer. If you are someone who cares about defeating Donald
Trump, flipping the Senate, protecting our rights at the Supreme Court,
and electing new progressive leaders up and down the ballot, we need you
with us.

By becoming a Vote Mobilizer, you’ll be joining our community of thousands
of fellow MoveOn members doing this critical work alongside you—fighting
for a better world and working together to build a better future for all
of us. As a Vote Mobilizer, you’ll be invited to our own online space
where we learn from one another, coordinate work, and monitor and
celebrate our progress to our goals. This is a team effort, and it will be
joyful and fun—and you may even come out of it with new lifelong friends.

You can be the difference between your friends voting or not voting, and
your friends could be the difference between Trump winning or losing. I
know that it’s easy to assume that our friends and family are going to
vote in November. But here are the facts:

* Our friends need extra help voting this year because of the pandemic.
We all have friends who are going to be voting by mail for the first
time and need guidance on how to properly complete their ballot.
* Many of our friends, family, and community members face barriers to
voting that make the voting process hard or intimidating.
* We may not realize it, but we know a lot of people who don’t end up
voting in many or most elections.
* People are more likely to vote if they’re reminded by someone they
know, if they make a plan to vote, and if they take responsibility for
helping others to vote.

I don’t need to tell you how much is at stake in this election. For many
of us, elections are a matter of life and death—for the families being
separated at the border, for kids being locked in cages, for LGBTQIA
individuals whose rights are being stripped away, for communities of color
being targeted by violence, for people not able to put food on the table.

Everyone has something at stake in this election. We can’t take a single
vote for granted. The good news is that we have the power to inspire and
support our friends to vote in November—and to bring them into our
movement for the long haul. We can win, but only if we all do our part.

[ [link removed] ]I hope you’ll join me as a Vote Mobilizer. I look forward to organizing
alongside you to win this election and the many critical progressive
fights to come.

Thanks for all you do.

–Emily, Arvin, Chrissy, Mohammad, and the rest of the team




Want to support MoveOn's work? The MoveOn community will work every
moment, day by day and year by year, to resist Trump's agenda, contain the
damage, defeat hate with love, and begin the process of swinging the
nation's pendulum back toward sanity, decency, and the kind of future that
we must never give up on. And to do it we need your ongoing support, now
more than ever. Will you stand with us?



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