Dear MoveOn member,

I'm Emily Isaac, MoveOn's Voter Mobilization Director. I wanted to reach out to share why I believe so deeply in the strategy behind our grassroots campaign to get out the vote in November—called Mobilize to Win—and why I’m inviting you to join us.

This is no ordinary election year. Trump and the GOP are stripping us of our civil liberties and tearing families apart. And the tragic passing of Justice Ginsburg has just made the stakes of this election that much clearer.

Meanwhile, the COVID-19 pandemic has created a public health and economic crisis that is disrupting life for tens of millions of Americans. And the same Trump administration and GOP-controlled Senate who have sat back for months and refused to tackle coronavirus relief and these other critical issues are suddenly jumping into action to ram through an appointment to the Supreme Court.

This pandemic isn’t just disrupting the way we vote. It’s changing the ways we’re able to campaign and organize to get out the vote. If you’ve volunteered on a political campaign, you may be familiar with door-to-door canvassing, where volunteers go household to household to talk with their neighbors about voting. In many parts of the country, canvassing is no longer safe or possible because of the pandemic, and many people are worried about our ability to get out the vote without these standard face-to-face conversations.

But luckily, we have a method that’s even more effective than door-to-door canvassing: talking to friends and people we know and personally urging them to vote. That’s why thousands of MoveOn members have already signed up to be Vote Mobilizers and do just that. Will you sign up here and join them?

We know from decades of research that while door-to-door canvassing is effective, it is not nearly as effective as calling up a friend who might not vote. There is simply nothing more powerful than a friend talking to a friend about voting. Your friends are 2.5 times more likely to be persuaded by you than by a stranger.

That’s why thousands of people across the country are stepping up to be Vote Mobilizers to increase voter turnout as part of our Mobilize to Win community. Vote Mobilizers multiply their voter power by supporting and encouraging people they know personally to vote safely and successfully by November.

I’m asking you to join the Mobilize to Win community by signing up to be a Vote Mobilizer. If you are someone who cares about defeating Donald Trump, flipping the Senate, protecting our rights at the Supreme Court, and electing new progressive leaders up and down the ballot, we need you with us.

By becoming a Vote Mobilizer, you’ll be joining our community of thousands of fellow MoveOn members doing this critical work alongside you—fighting for a better world and working together to build a better future for all of us. As a Vote Mobilizer, you’ll be invited to our own online space where we learn from one another, coordinate work, and monitor and celebrate our progress to our goals. This is a team effort, and it will be joyful and fun—and you may even come out of it with new lifelong friends.

You can be the difference between your friends voting or not voting, and your friends could be the difference between Trump winning or losing. I know that it’s easy to assume that our friends and family are going to vote in November. But here are the facts:

Our friends need extra help voting this year because of the pandemic. We all have friends who are going to be voting by mail for the first time and need guidance on how to properly complete their ballot.
Many of our friends, family, and community members face barriers to voting that make the voting process hard or intimidating.
We may not realize it, but we know a lot of people who don’t end up voting in many or most elections.
People are more likely to vote if they’re reminded by someone they know, if they make a plan to vote, and if they take responsibility for helping others to vote.

I don’t need to tell you how much is at stake in this election. For many of us, elections are a matter of life and death—for the families being separated at the border, for kids being locked in cages, for LGBTQIA individuals whose rights are being stripped away, for communities of color being targeted by violence, for people not able to put food on the table.

Everyone has something at stake in this election. We can’t take a single vote for granted. The good news is that we have the power to inspire and support our friends to vote in November—and to bring them into our movement for the long haul. We can win, but only if we all do our part.

I hope you’ll join me as a Vote Mobilizer. I look forward to organizing alongside you to win this election and the many critical progressive fights to come.

Thanks for all you do.

–Emily, Arvin, Chrissy, Mohammad, and the rest of the team

Want to support MoveOn's work? The MoveOn community will work every moment, day by day and year by year, to resist Trump's agenda, contain the damage, defeat hate with love, and begin the process of swinging the nation's pendulum back toward sanity, decency, and the kind of future that we must never give up on. And to do it we need your ongoing support, now more than ever. Will you stand with us?

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