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On September 2, 1946, Ayn Rand sat down and began writing Atlas Shrugged
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John,
On September 2, 1946, Ayn Rand sat down and began writing Atlas Shrugged — a
novel about what happens when a society decides that the people who build
things are the enemy, and the people who tear them down are the heroes.
She wove that date into the novel itself.
* The novel opens on the evening of September 2, with a giant public calendar
hanging over the city that reads “September 2.”
* It's the day Francisco d’Anconia delivers the “Money Speech”.
* It's the day d’Anconia Copper is nationalized, when the calendar is
overwritten with “Brother, you asked for it!”.
Ayn Rand chose September 2 intentionally.
Now, eighty years later, her warning reads less like fiction and more like a
forecast.
A March 2025 survey by Cato Institute and YouGov found that 62% of Americans
aged 18 to 29 view socialism favorably. That's a majority of the next
generation, taught to see the builders as villains and the takers as heroes.
I'm Jennifer Anju Grossman, CEO of The Atlas Society. I've spent ten years
fighting the lie of socialism using Ayn Rand’s work.
Today, on the anniversary of the day Ayn Rand picked up her pen to fight it
too, I'm asking you to join me.
Chip in $10 today, and you'll help reach 2,000 young minds with the ideas that
can turn this around.
Give $100 or more, and I'll send you our "Make Atlas Shrugged Fiction Again"
hat, so you can wear your answer to the culture.
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Reach 2,000 Young Minds - Donate $10
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Reach 7,000 Young Minds - Donate $35
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Reach 10,000 Young Minds - Donate $50
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Reach 20,000 Young Minds - Donate $100
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Reach 50,000 Young Minds - Donate $250
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Reach 100,000 Young Minds - Donate $500
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Reach 200,000 Young Minds - Donate $1,000
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Donate Any Other Amount
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If you've made it this far, you already sense why this fight matters. But
here’s the challenge…
Only 12% of young people read fiction daily for fun today. Fifty years ago,
that number was 70%. Meanwhile, the average young person spends more than nine
hours a day online.
They're not reading Ayn Rand's warnings. They're scrolling past them.
And so that’s where we start. Engaging young people with Ayn Rand’s ideas in
formats they already enjoy and consume: animated videos, book trailers, music
videos, and edgy memes.
Ayn Rand called envy "the hatred of the good for being good." She wrote that
line decades before TikTok, decades before a socialist could win a mayoral race
in America's financial capital. She still nailed it.
That's exactly why, John, your support matters so much right now.
For the past ten years, I’ve led the team taking Ayn Rand’s works and ideas to
the next generation.We produced an animated book trailer that drew more than 12
million views and doubled the novel's sales in the months that followed. We
turned Ayn Rand's fiction into graphic novels, now nearly 400,000 copies
strong, and put them in the hands of readers at Comic Cons across the country.
We've built a Draw My Life series, 42 videos deep, that dramatizes the themes
of Atlas Shrugged — the fight between reason, achievement, freedom, envy,
collectivism, and entitlement .
How did this happen? It happened because donors like you decided that reason,
achievement, and individualism were worth fighting for.
And it's working. Every year, more young people discover Dagny, Rearden, and
Galt for the first time, on platforms the old gatekeepers long ignored. The
moonshot has always been audacious: engaging one billion young minds with the
ideas of Ayn Rand. That goal is closer than it's ever been.
John, this Atlas Shrugged Day, that's the future I'm asking you to help build.
Every $10 you give reaches 2,000 young minds with Ayn Rand's ideas. And that
hat is still waiting for anyone who gives $100 or more. It's a reminder that
Ayn Rand's dystopia was a warning. Not a plan.
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Reach 2,000 Young Minds - Donate $10
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Reach 7,000 Young Minds - Donate $35
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Reach 10,000 Young Minds - Donate $50
<[link removed]>
Reach 20,000 Young Minds - Donate $100
<[link removed]>
Reach 50,000 Young Minds - Donate $250
<[link removed]>
Reach 100,000 Young Minds - Donate $500
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Reach 200,000 Young Minds - Donate $1,000
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Donate Any Other Amount
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Let’s make sure Atlas Shrugged stays fiction,
Jennifer Anju Grossman (JAG)
CEO, The Atlas Society
The Atlas Society is a 501(c)(3) Not For Profit Organization. All donations
are tax-deductible.
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