From March For Our Lives <[email protected]>
Paid for by March for Our Lives Action Fund
Subject Stop fighting in the dark
Date September 9, 2026 11:32 PM
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[ [link removed] ]30 Under 3030 Under 30



John,

People know the NRA is bad. But most people can’t name the NSSF, explain
PLCAA, or trace a dollar from a firearms manufacturer straight to a vote
on Capitol Hill. 

The gun lobby’s real power isn't just money — it’s opacity. They rely on
confusing jargon and legal loopholes to keep us exhausted, overwhelmed,
and shouting into the void.

Here is the truth: The gun lobby isn't a mystery, and it's not invincible.
It is an engineered commercial industry with parts, flows, and pressure
points. And like any machine, once you see how the gears connect, you can
dismantle it.

That’s why we launched The Machine: A User Manual for the Gun Industry.
Today, we want to spotlight one of its most vital sections: Operating
Procedures.

[ [link removed] ][IMG]

You can’t defeat a tactic you can’t name. In the Operating Procedures
section, we translated the industry's full playbook into plain English:

* Demystifying the Jargon: We break down complex legislative loopholes
and industry tactics so anyone can understand how they operate.
* Exposing the Strategy: Learn exactly how lobbyists use state
preemption to block local safety laws before they can even be voted
on.
* Exposing Dark Money: See how legal protections keep dark-money
channels open and protect manufacturers at the expense of our lives.

[ [link removed] ]TAKE A LOOKYou can't break a machine until you understand how it works. Now
that the blueprint is out in the open, our job is to put this tool into the
hands of millions of young people, organizers, and voters across the country. 

[ [link removed] ]Can you chip in $10 today to help March For Our Lives distribute this
tool and organize the generation that will finally shut the machine down?

[ [link removed] ]DONATE

We started this movement because we refused to accept a reality where our
lives were treated as acceptable collateral damage for industry profits.
With your help, we’re not just raising our voices — we’re breaking the
machine for good.

Thank you for being in this fight with us,

March For Our Lives





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