John,
People know the NRA is bad. But most people can’t name the NSSF, explain PLCAA, or trace a dollar from a firearms manufacturer straight to a vote on Capitol Hill.
The gun lobby’s real power isn't just money — it’s opacity. They rely on confusing jargon and legal loopholes to keep us exhausted, overwhelmed, and shouting into the void.
Here is the truth: The gun lobby isn't a mystery, and it's not invincible. It is an engineered commercial industry with parts, flows, and pressure points. And like any machine, once you see how the gears connect, you can dismantle it.
That’s why we launched The Machine: A User Manual for the Gun Industry. Today, we want to spotlight one of its most vital sections: Operating Procedures.
You can’t defeat a tactic you can’t name. In the Operating Procedures section, we translated the industry's full playbook into plain English:
- Demystifying the Jargon: We break down complex legislative loopholes and industry tactics so anyone can understand how they operate.
- Exposing the Strategy: Learn exactly how lobbyists use state preemption to block local safety laws before they can even be voted on.
- Exposing Dark Money: See how legal protections keep dark-money channels open and protect manufacturers at the expense of our lives.
TAKE A LOOKYou can't break a machine until you understand how it works. Now that the blueprint is out in the open, our job is to put this tool into the hands of millions of young people, organizers, and voters across the country.
Can you chip in $10 today to help March For Our Lives distribute this tool and organize the generation that will finally shut the machine down?
We started this movement because we refused to accept a reality where our lives were treated as acceptable collateral damage for industry profits. With your help, we’re not just raising our voices — we’re breaking the machine for good.
Thank you for being in this fight with us,
March For Our Lives
