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This season, ba&sh invites you to embrace joy through a campaign embodied by the radiant personality of Andreea Diaconu, photographed by Jorin Koers.​


A wild run through a luminous Paris, a sense of carefree intensity, an effortless style, and a gentle expression of self-confidence.​


Happiness Therapy is all about energy.​ A spontaneous surge, a gentle impulse, a desire that waits for no one.​

Even more instinct. Even more light.​

The city as the soundtrack, everything else in the background.​

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BA&SH

33 rue Pastourelle, 75003 PARIS.