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This season, ba&sh invites you to embrace joy through a campaign embodied by the radiant personality of Andreea Diaconu, photographed by Jorin Koers.
A wild run through a luminous Paris, a sense of carefree intensity, an effortless style, and a gentle expression of self-confidence.
Happiness Therapy is all about energy. A spontaneous surge, a gentle impulse, a desire that waits for no one.
Even more instinct. Even more light.
The city as the soundtrack, everything else in the background.
