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Dear John,

During the 2024 election cycle, campaigns spent more than $220 million on anti-transgender advertising, and there is every indication these attacks will remain a defining feature of the elections this fall. Anti-trans ad campaigns are not only harmful to transgender people, but also to communities who are being misled and tricked with dis-information about their neighbors.

This fight is not going away, and we’re faced with this question: What happens if legislators stop playing defense and start going on offense?

Join SiX Action and the Transgender Freedom Alliance on Thursday, August 6th ([link removed]) , for a look at new polling and battle-tested messaging guidance for how to talk about policies affecting transgender people and children.

Going on Offense: How to Talk about Transgender Rights

3 PM ET / 2 PM CT / 1 PM MT / 12 PM PT
Register Now ([link removed])

We hope that you will join us onAugust 6th ([link removed]) for this important briefing. Please reach out to [email protected] (mailto:[email protected]) with any questions.

Best,
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