Dear John,
During the 2024 election cycle, campaigns spent more than $220 million on anti-transgender advertising, and there is every indication these attacks will remain a defining feature of the elections this fall. Anti-trans ad campaigns are not only harmful to transgender people, but also to communities who are being misled and tricked with dis-information about their neighbors.
This fight is not going away, and we’re faced with this question: What happens if legislators stop playing defense and start going on offense?
Join SiX Action and the Transgender Freedom Alliance on Thursday, August 6th, for a look at new polling and battle-tested messaging guidance for how to talk about policies affecting transgender people and children.
