NARAL Pro-Choice America
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John—

The big goal in 2020 is “WIN” — you know that and I know that. But the
devil’s in the details (not just the White House).

I'm forwarding you a memo from our organizing department here at NARAL
because I want you to know how we plan to win. [ [link removed] ]I hope that when you see
the details behind our organizing strategy, you’ll help us make sure we
succeed.

In this plan, we lay out our most ambitious organizing strategy ever — the
largest-scale grassroots campaign NARAL Pro-Choice America has ever
operated.

Now, we need you to make this plan a reality. That's why I'm asking you,
John, to
help fund this historic effort.

[ [link removed] ]Donate to NARAL Pro-Choice America now and to help us organize,
mobilize, and win in 2020 »

—Ilyse Hogue
President, NARAL Pro-Choice America

[ [link removed] ]DONATE

To:    President Ilyse G. Hogue
From:   Mari Schimmer, National Organizing Director
Re:    November: 90 Days Out

I wanted to give you an update on the state of play with the general
election only 90 days away.

Our formula for victory is simple:

First, we engage with and organize our activated base.

Second, we mobilize low-propensity pro-choice voters who don’t usually
turn out to vote at high rates.

Finally, we flip soft-partisan women voters who are disgusted with the
GOP’s radicalization on abortion.

Achieving these goals begins at the grassroots. Grassroots organizing is
how NARAL was built. It isn’t cheap or easy, but it works. And this year,
we’re facing the extra challenge of doing it all digitally, on the phones,
and by mail. This major shift in our organizing methods means we need to
invest in tools and resources differently. For example:

* $50 will enable an organizer to text 1,000 voters
* $100 will make it possible to send voter registration forms to 150
voters
* $250 will set up a virtual campaign office for hundreds of volunteers
* $500 provides access to tools like Zoom for virtual interaction
between organizers and activists

Our plan in the weeks ahead is to reach 3.9 million voters in our
Game-Changer States: Arizona, Colorado, Iowa, Maine, Michigan, and
Minnesota — all states that will shape the national election and make a
difference up and down the ballot.

The GOP knows their efforts to advance their agenda of control, including
ending legal abortion, will likely hurt them at the polls come November.
It’s why they’re resorting to disinformation tactics to confuse and
ultimately sway critical soft-partisan women and low-propensity voters. In
all of our target states, our advantage is mobilizing women voters,
especially those who are pro-choice but don’t always vote that way. These
voters will decide these states.

That’s why NARAL designed our 2020 strategy to specifically target and
inoculate these key voters against disinformation tactics, turn them out
at the polls, and drive Trump and his extreme lawmaker allies out of
office.

What we are doing works. We have moved the needle on public opinion. Even
a majority of Republicans now oppose right-wing attempts to exploit
COVID-19 to restrict abortion. Support for Roe has reached 77%.

But the bottom line is that we can’t win in November without our members.
We can’t do it without a substantial and, equally important, early
infusion of resources. Four more years of Trump would be catastrophic —
even worse than the first four have been. The way to beat him and achieve
all of our goals is for our most dedicated supporters to dig deep and
commit to this fight until victory.

[ [link removed] ]DONATE


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