From James Talarico <[email protected]>
Subject I gave the green light for a Super Bowl ad
Date February 6, 2026 11:31 PM
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[1]Talarico for Texas



John —

My team and I had a crazy idea.

They came to me with an opportunity to air an ad in Texas during the Super
Bowl.

This is a big play because so many primary voters will be tuning in not
just to watch the game but to watch the commercials.

This is a moment where our message about bringing people together to
transform our corrupt political system can really break through. This is a
chance to get an important message in front of a ton of voters right
before early voting.

Here’s the deal: It costs about $100,000 – as far as Super Bowl ads go,
that’s a deal!

So I gave my team the green light, but the money was not in our budget.
That means we need to raise the money to fund this quickly to avoid budget
cuts.

[ [link removed] ]So if you can, please make a contribution to get this ad on the air and
our message in front of Texans. This was a risky decision, but I had faith
this team would come through for us.

If you've stored your info with ActBlue, we'll process your contribution
instantly.



[ [link removed] ]Donate $5

[ [link removed] ]Donate $25

[ [link removed] ]Donate $50

[ [link removed] ]Donate $100

[ [link removed] ]Donate $250

[ [link removed] ]Other Amount



With 25 days until the primary, this is the time for big plays.

James



 


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