Recognizing tobacco’s impact on Black Americans
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Feb. 6, 2026

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Why tobacco is a racial justice issue ([link removed])

The tobacco industry has strategically targeted Black Americans for decades through the advertising of menthol cigarettes, experiential marketing, industry lobbying, and retail promotions. Today, the tobacco industry’s predatory targeting continues to intersect with systemic inequities, leading to an urgent need for culturally responsive resources and policy-driven solutions.

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Reclaiming health as a form of liberation ([link removed])

The Breath of Freedom Coalition, part of the Culture + Cessation Collective, gathers community leaders in reclaiming the narrative around tobacco use in Black communities. As we observe Black History Month, Breath of Freedom continues a long tradition of health activism in the Black community by equipping individuals with the tools, education, and communal support needed to quit.

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How to support someone on their quit vaping journey ([link removed])

If someone you care about is quitting vaping, they will need extra support and encouragement from those around them. Quitting tobacco products of any kind is extremely difficult, and nicotine withdrawal can make people feel heightened stress and irritability, so be patient and remember that helping someone stay positive, focused, and distracted can make a huge difference.

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Kentucky: HB 187 and SB 74, introduced on January 13, would establish a vaping settlement trust fund, administered by the attorney general, for the purpose of funneling all money received through litigation or other measures from Juul toward tobacco-cessation efforts.
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Truth Initiative, 900 G Street, NW, Washington, DC 20001

202.454.5555 | truthinitiative.org

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