A new message from your friends at People For the American Way.
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Friend,

I am writing to share a major new initiative for People For the American
Way! As a valued People For supporter, we wanted to make sure you were
among the first to know.

We’ve entered into an exciting new partnership with former Vice President
Kamala Harris to harness the power of a valued asset from her campaign for
sustained social impact in what will be a pivotal election year for our
nation.

Starting today, Kamala HQ’s social media accounts have been rebranded to
“Headquarters,” and People For has been entrusted to run the accounts as a
pro-democracy, Gen Z-focused online media brand for news, commentary, and
analysis. Across TikTok, X, Facebook, Instagram, Threads, Truth Social,
and more, this will boost our online reach by a whopping 4,900% (or 50x
our current reach) especially to younger people, and drive civic
engagement and policy change at a critical inflection point for our
democracy.

You may have seen some of the impactful content these accounts produced
during the 2024 election cycle which was widely circulated online and in
the media. We’re also proud to announce that some of the campaign staff
that supported these efforts have joined People For in a commitment to
broadening our reach in these very challenging times.

This is a big deal. It’s an extraordinary opportunity to reach and build
on an already engaged and energized community. It will allow us to refute
the influence of dangerous narratives from the extreme right and activate
the growing movement of people who are boldly resisting the creep toward
authoritarianism.

[ [link removed] ]Please take a moment to watch a video featuring former Vice President
Kamala Harris announcing this exciting new partnership >>

[ [link removed] ]Image of former Vice President Kamala Harris

Be sure to also follow the new Headquarters accounts for important updates
and to help spread the word!

[ [link removed] ]TikTok (@headquarters) >>

[ [link removed] ]Instagram (@headquartersnewsroom) >>

[ [link removed] ]Facebook >>

[ [link removed] ]X/Twitter (@headquarters_67) >>

[ [link removed] ]Threads (@headquartersnewsroom) >>

[ [link removed] ]Help us broaden our reach even further by making a contribution to
support this exciting new initiative! >>

On behalf of the People For staff and board we’re grateful for your
support and belief in our mission. Together, we can strengthen our ailing
democracy and realize all the freedoms in the American promise.

In solidarity,

Svante Myrick
President
People For the American Way

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. But know that if you leave, it will be harder for you to stay involved with People For the American Way and continue our
crucial work. PFAW is able to win policy battles and elections, and
counter the Right's extremism and hate, because of dedicated
activists like you, and we're always eager to hear your thoughts.
Thanks for your support.

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