Marketing



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Michigan eLibrary



Supporting Michigan Libraries - 12/19/2025

A Sleuth’s Guide to MeL Marketing Magic

people at table with laptops

It was a quiet morning at the library. The coffee was hot, the stacks were neat, and everything seemed perfectly ordinary, until a whisper of mystery drifted in. Patrons were asking about MeL resources, but the posters were missing, the social media posts were silent, and the flyers? Gone without a trace. 

That’s when the clue appeared: _Digital & Print Assets [ [link removed] ]_. A tucked-away trove of marketing tools, ready for you to explore. Flyers, posters, social media graphics; all waiting to be discovered. Thoughtfully designed materials that make promoting MeL simple and stress-free.

Inside the _Digital & Print Assets [ [link removed] ]_ page, you’ll find:


* Eye-catching graphics for your social feeds: scroll down for *Social Media Resources *for 5+ years if images and copy

* Ready-to-print flyers, templates, and posters for your library walls and bookmarks: scroll down to *MeL Print Assets*. 

* Step-by-step guide to using the print and digital assets and the communication templates: scroll down to *Guide to MeL Promotions Toolkit *

* *Mittens Files* – Adorable, eye-catching graphics featuring MeLCat's feline mascot. Perfect for social posts and kid-friendly promotions!
* *MeLCat Magazine* – A polished, ready-to-share publication that highlights the magic of MeLCat. Great for linking in newsletters or your webpage.

*TIP ALERT!* The hyperlinks on the _Digital & Print Assets [ [link removed] ]_ page will download the files directly to your browser’s downloads folder (except PDFs, which open in a new tab), so you won’t see a preview page first. 

But here’s the twist: these resources shine brightest when they’re put to work. If they stay tucked away, they’ll never get the chance to help you solve the mystery of marketing MeL.

*Follow the Trail*

The investigation doesn’t stop there. Other pages hold more secrets:


* _Promotional Materials [ [link removed] ]_ – Order bookmarks and posters for your patrons
* _Design Your Website [ [link removed] ]_ – Tips for weaving MeL into your site
* _Logos and Usage Guidelines [ [link removed] ]_ – Keep your branding sharp and consistent

?? *Solve the Case*

These tools are ready and waiting to help your library shine! Visit the _Digital & Print Assets [ [link removed] ]_ page today. Explore the clues, share them with your patrons, and make MeL the star of your library’s story.

The mystery is yours to unravel. Ready to begin? 

*If you have any MeL eResources questions or issues, contact [email protected]_ for help. *



Brought to you by Shauna Quick from Library of Michigan

Author/editor: Hi! I'm Shauna Quick, the Technology Access Consultant at the Library of Michigan. In an effort to understand how AI can help libraries, I've been practicing different use scenarios such as writing this MeLMinute like a cozy mystery novel. I had help from Microsoft Copilot to change the tone and descriptions of this month's theme (mysterious, right?). I asked it to rewrite my text like a science fiction novel, children's librarian getting ready for story time, and finally a cozy mystery novel. I hope you enjoyed the mysterious flair. 

Supporting Michigan Libraries by Putting You First. 

Hey front line staff: The MeL Maven Badge is a 6-part Information Literacy and eResource adventure designed for you. Start earning your Badge today at MeL.org [ [link removed] ]!

Want more information on MeL?  Stay tuned for the next MeL Minute available on many Michigan library listservs,  visit [link removed] [ [link removed] ], or sign up for the MeL Minute and other Library of Michigan e-mail lists via GovDelivery [ [link removed] ]. We encourage you to share MeL Minutes with your colleagues and networks. 

MeL eResources are available to Michigan residents or for Michigan library or school access only. 

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