Marketing

Supporting Michigan Libraries - 12/19/2025

A Sleuth’s Guide to MeL Marketing Magic

people at table with laptops

It was a quiet morning at the library. The coffee was hot, the stacks were neat, and everything seemed perfectly ordinary, until a whisper of mystery drifted in. Patrons were asking about MeL resources, but the posters were missing, the social media posts were silent, and the flyers? Gone without a trace. 

That’s when the clue appeared: Digital & Print Assets. A tucked-away trove of marketing tools, ready for you to explore. Flyers, posters, social media graphics; all waiting to be discovered. Thoughtfully designed materials that make promoting MeL simple and stress-free.

Inside the Digital & Print Assets page, you’ll find:

  • Eye-catching graphics for your social feeds: scroll down for Social Media Resources for 5+ years if images and copy
  • Ready-to-print flyers, templates, and posters for your library walls and bookmarks: scroll down to MeL Print Assets
  • Step-by-step guide to using the print and digital assets and the communication templates: scroll down to Guide to MeL Promotions Toolkit 
  • Mittens Files – Adorable, eye-catching graphics featuring MeLCat's feline mascot. Perfect for social posts and kid-friendly promotions!
  • MeLCat Magazine – A polished, ready-to-share publication that highlights the magic of MeLCat. Great for linking in newsletters or your webpage.

TIP ALERT! The hyperlinks on the Digital & Print Assets page will download the files directly to your browser’s downloads folder (except PDFs, which open in a new tab), so you won’t see a preview page first. 

But here’s the twist: these resources shine brightest when they’re put to work. If they stay tucked away, they’ll never get the chance to help you solve the mystery of marketing MeL.

Follow the Trail

The investigation doesn’t stop there. Other pages hold more secrets:

🔍 Solve the Case

These tools are ready and waiting to help your library shine! Visit the Digital & Print Assets page today. Explore the clues, share them with your patrons, and make MeL the star of your library’s story.

The mystery is yours to unravel. Ready to begin? 

If you have any MeL eResources questions or issues, contact [email protected] for help. 


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