You can be a hero for animals.

Dear John,

I'm so excited to share with you our new peer-to-peer fundraising campaign: the 20/20 Challenge [[link removed]].

This unique and fun campaign will raise money for and awareness of our
mission to end the exploitation of animals for food—and you can be part of it!
People across the country are joining us in constructing a more compassionate
food system by leveraging their own individual challenge to raise critical
funds. Participating in the 20/20 Challenge is simple:
Sign up [[link removed]],
create a challenge for yourself, share it, and ask your friends and family to
support it.

Don't miss this opportunity to be a HERO for farmed animals by helping us raise $100,000 by midnight on December 31! We can't reach our goal without incredible supporters like you. Harness your creativity to help animals who need you now more than ever. If you're not vegan, challenge yourself to eat plant-based for 20 days. If you are vegan, challenge 20 of your non-vegan friends to go plant-based for 20 days. Your challenge can be whatever you want it to be: Read 20 books; run 20 miles; walk 20 minutes every day; or do 20 push-ups, sit-ups, and pull-ups for 20 days. Make it fun. Make it challenging. Make it yours.

[[link removed]]
These challenges are more fun when your friends and family join you (while maintaining social distance, of course). Urge them to take part in your challenge, and raise awareness and money for Mercy For Animals together.

Thank you for employing your creativity to help further our mission—I look forward to seeing your challenge!

Sincerely,
Leah Garcés
President

8033 SUNSET BLVD, SUITE 864 | LOS ANGELES, CA 90046 | 866.632.6446
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