|
Dear John,
I'm so excited to share with you our new peer-to-peer fundraising campaign: the 20/20 Challenge. This unique and fun campaign will raise money for and awareness of our mission to end the exploitation of animals for food—and you can be part of it! People across the country are joining us in constructing a more compassionate food system by leveraging their own individual challenge to raise critical funds. Participating in the 20/20 Challenge is simple: Sign up, create a challenge for yourself, share it, and ask your friends and family to support it.
Don't miss this opportunity to be a HERO for farmed animals by helping us raise $100,000 by midnight on December 31! We can't reach our goal without incredible supporters like you. Harness your creativity to help animals who need you now more than ever. If you're not vegan, challenge yourself to eat plant-based for 20 days. If you are vegan, challenge 20 of your non-vegan friends to go plant-based for 20 days. Your challenge can be whatever you want it to be: Read 20 books; run 20 miles; walk 20 minutes every day; or do 20 push-ups, sit-ups, and pull-ups for 20 days. Make it fun. Make it challenging. Make it yours.
|
