18 Nov 2025 | Support Full Fact in the Big Give Christmas Challenge
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Dear Friend,

For one week only, from midday Tuesday 2 December to midday Tuesday 9 December, during The Big Give Christmas Challenge ([link removed]) , donations to Full Fact will be doubled.

Earlier this year, Google ended its support for Full Fact. ([link removed]) The company has been one of our biggest funders over the past three years, helping us build some of the best AI tools for fact checking in the world. But things have now changed abruptly, with over £1m in Google funding received last year either not renewed, or cut altogether!

Google’s decision is linked to a dangerous new narrative ([link removed]) , fuelled by the US administration’s stance, that attacks fact checking and equates it with censorship.

Fact checking has never seen a threat like this. As we urgently diversify our income, we’re asking supporters to have their donation doubled ([link removed]) this December, and help keep Full Fact impartial, independent, and secure.

For one week only, your donation to Full Fact will be doubled ([link removed]) . Watch the one minute explainer video ([link removed]) by clicking on the image below...
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Donations made during The Big Give ([link removed]) will be matched by our generous pledgers and The Big Give’s champion funders, meaning your gift will have twice the impact in the ongoing fight against misinformation.

What your doubled donation will do:
* Keep Full Fact impartial, independent, and secure ([link removed]) in the face of a dangerous negative narrative on fact checking, and the loss of Google funding.
* Fact check ([link removed]) false and misleading claims at a time when fact checking itself is increasingly under attack.
* Advocate ([link removed]) for a better information environment.
* Continue to report ([link removed]) on whether the UK Government is keeping its manifesto pledges.

Verifiable facts matter and the big internet companies have responsibilities when it comes to curtailing the spread of misinformation. Full Fact add to debate, we don’t restrict it. We promote more speech, not less.

Our fact checks are free to read but not to produce. The donate button will appear on Full Fact's Big Give page ([link removed]) when the challenge goes live at midday on Tuesday 2 December. In the meantime, please use the buttons below to spread the word.
Facebook ([link removed])
X (Twitter) ([link removed])
Bluesky ([link removed])
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Thank you,

Josey Cullen—Individual Giving Manager
Full Fact

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